EB2501 Advanced English for Business Communication 2 Minutes of the 3rd Meeting of the Advanced English for Business Communication 2 group project team was held on Wednesday‚ October 10‚ 2012 in Lecture Room 304 on UG3 /F‚ China Chem Plaza‚ Tsim Sha Shui East‚ Hong Kong Present: Ms. Kazaf Chung (Chairperson) Ms. Mandy Wong (Secretary) Mr. Louis Ching (Member) 1. Apologies for Absence No apologies for absence were received. 2. Minutes from the Last Meeting The minutes of the last meeting
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2012 Miss.Laxmi / Miss.Dineshika Batch no 169 2nd two week 12/25/2012 2012 Miss.Laxmi / Miss.Dineshika Batch no 169 2nd two week 12/25/2012 A Fersharble day with tourists A Fersharble day with tourists The great father of Cambridge English College It is you who inspires us It is you who gives us courage You are the light in our life So this is a small tribute for your Great service Thank you…
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according to the PR expert’s point of view instead of making his own decision. It is also an ethical issue if we go against our client’s wish as we might lose our business by disclosing the information. Internal Factors One of the internal factors would be the company. It is a company’s duty to follow the Rules & Regulations‚ Code of Ethics‚ policies and also the procedures in order to protect and maintain the company’s image. As for the stakeholders to the company‚ the PR professionals’ obligation
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While I found most of the PR Week 2013 award-winning campaigns fascinating‚ I had a difficult time distinguishing which would be best to analyze. I then put my “mega-consumer” cap on and simply picked the campaign that I specifically remember as an average‚ everyday‚ American consumer. The “Small Business Saturday” campaign composed by American Express was an initiative that has stuck with me since it’s initial beginning‚ and I was delighted to see that it had gained award-winning recognition. American
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12 steps to a successful PR campaign Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set or‚ in other words‚ achieves what needs to be achieved. Thorough planning processes in PR campaigns demonstrate that whatever results occur are deliberate or‚ indeed‚ have be taken into consideration. Here
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Differences between advertising and PR Public relations is planned and conducted in a business-like way. PR deals with many different groups of people known as publics and relates to all the communications of total organization. It’s not a form of advertising‚ its purpose is to tell not selling product yet it is playing a role of spreading knowledge about a new product or service‚ informing and educating people‚and creating understanding to the prescribed objectives. Sometimes‚ it is also the beginning
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I. RESEARCH A. Client a. History The Philippine Basketball Association (PBA) is a men’s professional basketball league in the Philippines composed of twelve company-branded franchised teams. It was the first professional basketball league in Asia and is the second oldest continuously existing in the world after the NBA. The league’s regulations are a hybrid of rules from FIBA and the NBA. The league played its first game at the Araneta Coliseum in Quezon City on April 9‚ 1975. Its individual team
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PR Project 2014 I. Client: LeBron James II. Tactics: “Re-Established 2014” Beats by Dre commercial and “LeBron James’ First Home Game” commercial by Sprite a. The first of the two tactics I am covering is the “Re-Established 2014” Beats by Dre Commercial. The significance of this commercial is that it is advertising the new Wireless Beats‚ but it is telling a story far beyond the product. In my opinion‚ LeBron James is the product in this commercial and it directly corresponds to LeBron returning
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analysis which identifies the target market‚ followed by the communications strategy and target market objectives. The budget allocated is £ 50‚000 for a national PR campaign. Skyline background Skyline is a marketing consultancy and Public Relation (PR) Agency. Skyline was established in 2008. Since our launch‚ we have grown significantly and we are currently serving a variety of businesses. We use a range of specific PR tactics to fulfil our client requirements‚ in order to develop a plan
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Marketing Mix”. Highlighting the different strategies‚ objectives‚ tactics and tools used in Public Relations‚ in helping organisations. There are several definitions depending on the persons understanding of PR some example are “little more than image building” or “reputation management […] where by PR mops up the mess left by the unscrupulous business practises” (Robert L. Heath‚ 2005). Although these are only educated guesses‚ academic definitions of PR state it as; • A management function •
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