4-1 Product and Service Design Operations Management William J. Stevenson 8th edition 4-2 Product and Service Design CHAPTER 4 Product and Service Design Operations Management‚ Eighth Edition‚ by William J. Stevenson Copyright © 2005 by The McGraw-Hill Companies‚ Inc. All rights reserved. McGraw-Hill/Irwin 4-3 Product and Service Design Product and Service Design • Major factors in design strategy Cost Quality • Time-to-market • Customer satisfaction •
Premium Design Product management Product life cycle management
the generic product development process. The product development process represents the basic sequence of steps or activities that a firm employs to conceive‚ design‚ and bring a product to market (Jacobs & Chase‚ 2011). The process consists of six phases. Many of the phases involve intellectual activities rather than physical activities. Many firms use the generic product development process but others have more defined and precise process geared towards their functions and products.
Premium Marketing Product management New product development
CASE STUDY ON AMWAY 1) What challenges did Amway face in India in relation to the distribution? Ans. Capturing the ruler area. Creating own warehouses Storage problem Rate of courier service is very high Telephone rates are also high. Maintain the price of product as for the Indians. Introduce by the advertisement. 2) Discuss the merits and demerits of various distribution channel present. Ans. A) Vertical Marketing System: - Merits :- i. Consumer
Premium Marketing
Most manufacturers don’t have all the tools they need to reliably contain or reduce costs on products and projects. The key missing pieces typically include a view across the extended enterprise with multiple disciplines; a view of lifecycle costs‚ starting with design or project engineering and moving through supply‚ production‚ distribution‚ and‚ where relevant‚ aftermarket service; customer needs balanced with costs; forward-looking cost analysis; and a means of creating visibility and accountability
Premium Cost Costs
development to come up with new product ideas and new ways to keep older brands fresh and appealing. They must also be mindful of existing consumers who are loyal to certain products while trying to attract new customers. Companies use market research to identify changing trends in consumer demands and to identify new product opportunities. These new products involve financial risk‚ and further market research helps the business to decide whether the new product will provide a return on investment
Premium Milk Innovation Nutrition
A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range
Premium Marketing Brand management Product management
HEIDELBERG HONEYWELL‚ AND EATON: USING INFORMATION TECHNOLOGY TO BUILD SMART PRODUCTS AND SERVICES Why should manufacturing companies build smart products and provide smart services? What business benefits can they gain? Provide several examples beyond those discussed in this case. Manufacturing companies should build smart products and provides smart services are to enjoy long-term profits. It is because any industrial manufacturer that has not awakened to the fact that it must become
Premium Manufacturing Product Marketing
Q.1 Why did Amway have to change its basic operating models twice in China? Amway had to change its basic operating models twice in China because they had to adhere to China’s laws and regulations to continue doing business in China. After first entering the market in 1992‚ they faced a problem 6 years later. In 1998‚ the Chinese Government declared a ban on direct selling and recruiting models. This is the successful model that Amway has been using for years all around the world. The
Premium Marketing China Business
FINANCIAL ANALYSIS OF AMWAY Financial ratios are useful indicators of a firm’s performance and position. Most ratios can be calculated from information provided by the financial statements. Financial ratios can be used to analyze trends and to compare the firm’s financials in the industry. (http://www.netmba.com/finance/financial/ratios/) There are wide ranges of relative financial performance indicators that can be used to assess various aspects of a target company’s financial performance which
Premium Financial ratios Financial ratio
1. What is Sound Business Idea? Sound Business Idea – an economic opportunity which is within reach of the entrepreneur and which will provide him with a desirable value. Source: http://wynnermind.blogspot.com/2012/06/search-for-sound-business-idea.html 2. Creative Process‚ explain each stage Creativity – the reorganization of experiences into new configurations. This has an important role in the formulation of a sound business idea. The Creative Process a.
Premium Innovation New product development Product management