INTI INTERNATIONAL UNIVERSITY COURSE STRUCTURE COURSE:MKT2106 RETAIL MARKETING (4 cr) PREREQUISITE: MKT1102 FUNDAMENTALS OF MARKETING COURSE DESCRIPTION: This course is designed to introduce students to the functions and problems of retail marketing. LEARNING OBJECTIVES: The aims of this course are to enable students to: understand retail marketing and it’s role within the supply chain analyze strategies for a wide range of retail outlets in preparing retail marketing plan and planning
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mathematical operations. To write algebraic expressions and equations‚ assign a variable to represent the unknown number. In the table below‚ the letter “x” is used to represent the unknown. In translation problems‚ the words sum‚ total‚ difference‚ product and quotient imply at least two parts – use parentheses when a sum or difference is multiplied. For example‚ the phrase "the sum of three times a number and five" translates to "3x + 5‚" while the phrase "three times the sum of a number and five"
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advertise because many men are fathers‚ and just like mothers‚ they want their children in a safe environment with no risks of injuries from Trap-Ease. Trap-Ease should also start having some middlemen to sell to. They will be able to sell their product in bulks‚ and have a much more organized supply chain. Also‚ lowering the price a little in retail stores should attract and keep customers. Even though consumers appear to offer little initial
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-390.6 J and nLR = 0.005 mol ΔHrxn = qrxn / nLR ΔHrxn = -390.6 J / 0.005 mol = -78.1 kJ/mol Determining the theoretical ΔHrxn. ΔHrxn = ∑nproductH°f product - ∑nreactantH°f reactant Example: Given that: NH3 (aq) + H+ (aq) NH4+ (aq) Substance ΔH°f (kJ/mol) NH3 (aq) -80.29 H+ (aq) 0.00 NH4+ (aq) -132.51 ΔHrxn = ∑nproductH°f product - ∑nreactantH°f reactant ΔHrxn = {-132.51 kJ/mol}-{-80.29 kJ/mol} = ΔHrxn = -52.2 kJ/mol Determining the %error. %error = (|ΔHexperimental – ΔHtheoretical|)
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and she is the manager and owner. Another main character is Toy Kim Dupree and he is Amy’s assistant manager. 2. In what business or businesses and industry or industries is the company operating? Amy’s bread is in the business of selling bread products both wholesale and retail. They sell primarily to high quality restaurants‚ hotels and food shops. 3. What are the issues and problems facing the company? (Sort them by importance and urgency.) It is hard to make a large profit because Amy pays
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Section (a) I will be analysing an electric toothbrush. The design aspects I will be focusing on are; Function Performance Market Aesthetics Ergonomics Economics Function Primary functions of a toothbrush are- to wash teeth clean better/easier than an ordinary toothbrush. Secondary functions are- Timer so it’s easy to estimate the right time of washing teeth. Battery indication so you know when to charge it before it dies‚ Changeable ends so more people can use the same toothbrush
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sector of Indian economy. With the onset of a globalize economy in India‚ the Indian consumer’s psyche has been changed. People have become aware of the value of money. Nowadays the Indian consumers are well versed with the concepts about quality of products and services. These demands are the visible impacts of the Retail Sector of Indian Economy The Indian retail sector is now worth about $250bn (£140bn) a year‚ but it is heavily underdeveloped. Well over 95% of the market is made up of small‚ uncomputerised
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Group Project Question – Choose a retail organisation (of retail goods e.g. a supermarket) has approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis. You are required to select a retailer from the list of retailers given in this document and conduct a strategic review of the retail offering‚ making recommendations for improvements. You may focus on a particular aspect of their strategy rather than a broad overview
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the one hand the natural reaction of many businesses experiencing a downturn in their revenue is to cut ’good costs ’ in areas such as advertising and promotion. ’Good costs ’ during recession are those associated with marketing‚ quality and new products and services (Hillier‚ 1999). However‚ as Hillier (1999) states businesses should do exactly the opposite if they are to survive the recession and
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Strategic Planning in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH‚ 10th Edition Chapter Objectives To show the value of strategic planning for all types of retailers To explain the steps in strategic planning for retailers: situation analysis‚ objectives‚ identification of consumers‚ overall strategy‚ specific activities‚ control‚ and feedback To examine the individual controllable and uncontrollable elements of a retail strategy‚ and to present strategic planning as a series of integrated
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