Panera Bread Company Mgt# 495 - CMU Contents Introduction All companies must have a strategic plan. How well the strategy succeeds is based on the competitive strategy plan. A competitive strategy is defined as the “specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace.” (Peteraf-Gamble-Thompson‚ 2013). In addition‚ a competitive strategy helps the company provide its position and advantage in
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HAIER : Taking a Chinese Company Global Overview: Haier Group found in 1984 was a failing refrigerator company when Director Zhang came into force.At that time he did what he will be doing best in the coming years and signed a licensing agreement with German refrigerator company Liebherr. In 1986‚ Haier reached a profit of 1 Mio RMB. Altough there was a huge market demand‚ the company resisted mass production and continued to focus on quality and brand-building instead.The company’s target was
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Fast growth: Panera is one of the fastest growing chains with sales over $200 million in 2001. According to exhibit 2 (Dess pg. 667) Panera Bread in 2002 ranked with the highest three-year sales growth rates as of June 2004. Panera Bread has about 1‚027 baker-cafes in the United States‚ and is widely recognized for driving the nationwide trend for specialty breads. This is very impressive for this type of fast-casual food industry. Part of exciting market segment: The new fast-casual market segment
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“Two Kinds” The first paragraph of Amy Tan’s “Two Kinds”‚ presents a young daughter’s view of her mother and the life she believes you can have in america. “You can be anything” (479) ; her mother was determined to make her daughter a prodigy‚ but as we read on we learn about a girl and her rebellious nature and how there are “two kinds” of children in this world. As a child you only learn what you are taught or what you see done around you and and in the beginning the young girl was so hopeful “I
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Day of Empire Analysis Amy Chua’s thesis in Day of Empire is that the biggest contributing factor of the demise of hyperpowers throughout history is the loss of tolerance by the ruling entity. She believes that when the hyperpowers begin to decline they begin to blame everything on the outsiders. Sometimes this is caused by a regime change or a ruler’s search for a scapegoat. Her theory states that this intolerance causes social unrest and rebellion by the oppressed groups. The Persian Empire
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History of Bread Grown in Mesopotamia and Egypt‚ wheat was likely first merely chewed. Later it was discovered that it could be pulverized and made into a paste. Set over a fire‚ the paste hardened into a flat bread that kept for several days. It did not take much of a leap to discover leavened (raised) bread when yeast was accidentally introduced to the paste. Instead of waiting for fortuitous circumstances to leaven their bread‚ people found that they could save a piece of dough from a batch
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Shaich‚ CEO and Chairman of Panera Bread Company‚ combined the ingredients and cultivated the leavennign agent that catalyzed the companys phenomenal growth. ** Under Saich’s guidance‚ Paneras total systemwde revenues rose from 350.8 Million in 2000 to 1353.5 million in 2009‚ consisting of 1‚153.3 million from company-owned bakery-café sales‚ 78.4 million from franchise roylalties and fees‚ and 121.9 million from fresh dough sales to ffranchisees. Panera’s shares have outperformed every major
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in the United States and around the world. This business philosophy of owning various types of stores has allowed Wal-Mart to reach more people and sell a wider variety of products‚ which has enabled Wal-Mart to create a larger customer base. In the case presented in the textbook‚ Wal-Mart was trying to penetrate the markets in Argentina and Brazil by attempting to create a different shopping experience for consumers. However‚ because of the nature of the supermarket industry in Argentina and Brazil
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It takes focus to hear Amy Winehouse’s voice‚ to appreciate the breath and hum that created “Back to Black‚” her devastating second‚ and final album. After all‚ the lurid‚ sad craziness of her addiction‚ her honesty and openness in tackling the subjects‚ coupled with her charisma and vocal swagger‚ was her allure. Her story was her trouble. Yet her death at age 27 resonates due to that ragged‚ beautiful voice and that most notorious record‚ “Back to Black.” In 2006‚ the notion that a singer could
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strengths and in the process has embarked to enter the food market on a very narrow segment of the market in terms of the uniqueness of its product – to serve customers who are looking for the fresh smell of home baked food‚ feel the joy of tasting fresh bread‚ enjoy the ambience of the restaurant and the view‚ or also to be able to work on their laptops and connect to the internet on a wifi. It has further narrowed its market segment by selling at a price that is above the fastfood market and thereby identify
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