Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
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What was the Bauhaus and what was its purpose? The Bauhaus was a school of art‚ architecture and design that existed in three German cities including Weimar‚ Dessau‚ and Berlin. The school was founded by Walter Gropius in 1919 and it lasted until 1933. During its time‚ Bauhaus went through different distinct periods under different directors and cities including expressionism‚ constructivism‚ functionalism and architecture. The Bauhaus was the start of modernism‚ at the same time‚ it changed the
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E- Business at HEDGE EQUITIES PVT LTD Introduction to HEDGE EQUITIES PVT LTD Team Hedge is a balanced mix of more than 15 years experience cutting across various industries with a strong background in the financial markets. The board comprises of six power houses in their respective fields - Fedex Securities‚ Baby Marine Exports‚ Thakker Developers‚ Smart financial‚ SM Hegde (CFO‚ Videocon Industries) and Padmashree Mohan Lal Fedex Securities Managed
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The Eden Alternative The Eden Alternative is a fascinating and relatively new philosophy that has had an enormous impact on nursing homes and long term care facilities across the country. Founded by Dr. William Thomas in 1991‚ the Eden Alternative has seen tremendous growth and expansion. Researching this topic I spent a lot of time on the Eden Alternative website reading about their philosophies‚ values‚ and principles. The Eden Alternative is a nonprofit organization that with the help of grants
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U.S. National Debt In 2012‚ reelection polls show that the biggest concern expressed by the voters was the economy and national debt. Many economists‚ political leaders‚ and citizens are under the impression that America’s rising debt and purchasing of national debt bonds by the foreign countries will lead America to its inevitable bankruptcy. Some speculators predict that one day China will realize that the dollar is no longer valuable to hold because of its devaluation; therefore‚ Chinese will
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the required return on a firm’s equity. Explain. MM Proposition II states that higher debt does not affect cost of capital of a firm. The reason is that the lower cost of debt is offset by a greater cost of equity‚ which means investors demand a higher return on equity as a result of the higher risk coming with more debt‚ that holds the firm’s cost of capital unchanged. Based on the above proposition‚ moderate borrowing may not increase the return on equity. It is suggested that the firm’s
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Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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Imagine being in a position where your home and entire life is being taken over by someone that wanted everyone with your specific religion out of the country or dead. This was the situation affecting Jewish people in Germany because of Adolf Hitler and the Nazi. To make things more safe for the children‚ a program known as Kindertransport came into play to take as many children out of Nazi Germany and transport them to the United Kingdom. The mothers and fathers of families had to make the heart
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any way reflect the views of the Institutions with which they are associated. . Ruchismita‚ Ahmed‚ Rai: Delivering Micro Health Insurance through the National Rural Health Mission Contents 1 Introduction 2 Health Financing in India 3 Key issues in Health Financing 4 Exploring Risk Transfer and Pooling Strategies 5 Proposal for a National Apex Body 6 Conclusion 7 Annexures 7.1 ANNEXURE I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.2 ANNEXURE II . . . . .
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effect on expected ROE‚ expected EPS‚ and the risk borne by stockholders. • Briefly explain what is meant by a firm’s optimal capital structure. • Specify the effect of financial leverage on beta using the Hamada equation‚ and transform this equation to calculate a firm’s unlevered beta‚ bU. • Illustrate through a graph the premiums for financial risk and business risk at different debt levels. • List the assumptions under which Modigliani and Miller proved that a firm’s value
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