Regional Response 2.0 OVERVIEW OF DUBAI HOTEL PERFORMANCE . 2.1 Luxury Hotels Supply and Demand Summary (2007) 2.2 Luxury Hotel Room Occupancy Indicators (2000-2006) 2.3 Luxury Hotel Bed Occupancy Indicators (2000-2006) 2.4 Luxury Hotel Average Room Rate Indicators (2000-2006) 2.5 Luxury Hotel RevPAR Indicators (2000-2006) 2.6 Luxury Hotel Revenue Indicators (2000-2006) 3. COMPETITIVE SET ANALYSIS 3.1 Competitive Set Overview 3.2
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Festival Hue 2000 took place within 12 days and nights with the participation of more than 30 Vietnamese and French art groups‚ including over 1‚000 artists and professional and amateur actors and actresses. It attracted more than 410‚000 people‚ including 41‚000 tourists and 6‚000 foreign guests… Festival Hue 2000 is actually the national and international festival of culture‚ art‚ and tourism‚ a general rehearsal of exchange activities on politics‚ foreign affairs‚ economy‚ culture‚ which promotes
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The Battle for Hue The Battle for Hue was a month long battle that was part of the Tet-68 offensive and said to be a major turning point in the Vietnam War. The Battle for Hue‚ just like the beginning of the Tet-68 offensive took everyone by surprise for it occurred on Jan 31‚ 1968 during the beginning of the lunar new year one of Vietnamese’s most scared holidays. It was surprising because there was an official cease-fire that was called to celebrate Tet
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Business Essay How important is a thorough process of recruitment & selection for a hotel? A thorough process means a complete and comprehensive process. Recruitment refers to the process of identifying the need for a job‚ defining the requirements of the position and the jobholder and advertising the position. Selection is choosing the most appropriate person for the job. In the stance of a hotel‚ it serves thousands of millions of customer on a daily basis‚ coming from various countries
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CanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year‚ and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep
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doctor‚ a hotel service‚ a meal at our favourite restaurant‚ or a day at school. Services constitute over 50% of GDP in low income countries and as their economies continue to develop‚ the importance of services in the economy continues to grow. Especially the economy hotel sector is the fastest growing market in global travel. Hotel operations vary in size‚ function‚ and cost. New World Hotel is one of the most impressive business hotel in HCM city‚ conveniently located in the city center and
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|8 | |Chapter 2 | | |PEST Analysis: The Indian Airline Industry
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The Steigenberger hotel group name stand for top-class European hotels. They provide incomparable hospitality and superb service for over 75 years. All hotels of the Steigenberger Group are both traditional and modern. They fulfill the high expectations of the guests to the full. The Steigenberger Hotel Group is currently in an expansion phase. Two Steigenberger Grand hotels will set new hotel standards in Leipzig as well as on the Baltic island of Usedom in the coastal resort of Heringsdorf in 2011
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significance of city marketing procedure on high degree of city competitiveness achievement. The basic questions arising refer to the effectiveness of city marketing and how it can be measured‚ to the ability of public local authorities to plan and implement promotion policies as well as to the determination of the prerequisites according to which the “final produced good”‚ which is the “city image”‚ can be promoted effectively to the potential target markets. ‘The City Marketing’ what it means:
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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