A Report on Strategic Planning Of COCA COLA Subject: Strategic Management [MBA – Evening Program] Faculty: Sir Yousuf Prepared & Presented by: Rohail Riaz (51515) Table of Contents 1- EXECUTIVE SUMMARY 3 2- HISTORY OF COCA COLA 4 3- BRANDS OF COCA COLA 7 3.1- Energy Drinks 7 3.2- Juices/Juice Drinks 7 3.3- Soft Drinks 8 3.5- Tea and Coffee 8 3.6 Water 8 3.7- Other Drinks
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the Coca-Cola Company. The Coca-Cola Company is an American multinational beverage corporation and manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. Since The Coca-Cola company
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Strategic Management Analysis of Coca-Cola Company Cristina Martinez St. Thomas University Management Writing and Reporting February 19‚ 2012 Thesis Statement: The Coca-Cola Company is a marketing model for all mega multinationals around the world‚ finding creative solution to the external factors that affect it. Outline I. Economic and technologic factors. A. How this factors affected the Coca- Cola Company. B. Strategy developed by Coca- Cola to find a solution. II. Social‚ cultural
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THE DESIGN The Coca-Cola contour bottle is one of the brand’s key icons and is the symbol of the brand’s authenticity. It was developed in 1916 to create a distinct identity for the brand in consumers’ minds and to protect the brand from being imitated by competitors. Today it represents the very essence of the brand’s identity in the marketplace and remains instrumental in differentiating the brand from all other competing products. The familiar shape of the Coca-Cola bottle and the flowing script
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(Bergeron‚ 2004:133). As stated in the case study‚ Coca-Cola places considerable emphasis on talent management. The following discussion outlines the components of talent management (acquisition‚ cultivation‚ retention and organizing abilities) and highlights how Coca-Cola subscribes and aligns itself to the above definition of talent management. 2. Discussion: 1. How Coca-Cola acquires its staff: The case study states that Coca-Cola recruits staff members via referrals and employment
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Marketing for a New Coca Cola Drink The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks‚ but capture a currently untapped or unfulfilled market segment. You need to consider the current market‚ find a suitable segment and develop a marketing strategy for your idea. Market research - Identify the most appropriate sources of primary and secondary data and consider which
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We are sincerely thankful to him for assigning or group such type of a project work. In this report we have discussed about overall market scenario of Coca-Cola‚ its brand strategies‚ brand elements‚ positioning‚ problems and current market strategy‚ marketing mix elements (pricing‚ communication‚ distribution channels)‚ as well as detailed analysis of consumers’ perceptions of the brand which has been analyzed based on a survey questionnaire. At the end of the report some recommendation is given
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COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs
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Question 1 & 2 were answered. The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis Part I What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate reputation can be taken
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the key success factors for Coca-Cola? The first reason of success expansion to the overseas‚ marketers saw an expansion opportunities everywhere. First in 1928 they introduced Coca-Cola to the Olympic Games. Then‚ as in case was mentioned they represented Cola in World War II. Thousands of people sent overseas to War and Coca- Cola rallied behind them. The Second strategy for success is making the brand feel local everywhere around the world. Step by step Coca-Cola found home in more and more
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