International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi University of East London Robert E. Hinson University of Ghana Eddy K. Tukamushaba Hong Kong Polytechnic University Irene Ingunjiri Strathmore University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements. A total of 65 children from four African countries – Ghana
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CHAPTER ONE PRINCIPLES OF PERSONNEL MANAGEMENT HUMAN RESOURCE DEPARTMENT AND ITS BASIC FUNCTIONS For any organization‚ staff or men power is the most valuable asset.. In the modern age where computers and information technology have brought revolutionary changes in the progress and performance‚ human resource factor’s importance has become imperative. Many years ago large organizations had no separate department for staff matters and Personnel & Admin Department was doing the job. But recently
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campaign “Global Warming Ready” that highlights the consequences of global warming all over the world and I have selected a print ad from this campaign for my analysis. The main purpose of this advertisement is to sell Diesel clothing in such a way that it represents a future image of ourselves and everything we desire to become. These adverts are placed in glossy magazines such as Elle and Vogue which are primarily focused on the latest fashion and beauty. Such magazines are aimed at women from any
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“You’re not you when you’re hungry” is the slogan or catchphrase Snickers uses in their commercials. Although they may not be the most healthiest thing for you‚ the commercials are pretty funny. Snickers have been around since 1930! In that case when their 100 anniversary comes around I will almost be 30! Today now you see the commercials of when one person is being themselves someone gives them a candybar and they feel like themselves again. Sounds boring and blain right? Wrong‚ the Robin Williams
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The commercial “Global Beer Fridge” by Molson Canadian is informative and insightful because the company uses creativity and technology in order to develop a connection between the brand and the consumer. A bright red fridge was distinctively placed outside in an open space in Toronto. What was interesting about this fridge was neither the vibrant red color‚ nor the location‚ but it was the voice-activated aspect of the machine‚ where the only way to open the fridge would be to say the phrase “I
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Cadbury’s Caramel Busy Bee Advert Denotation- A female bunny‚ wearing a pink bow‚ sits in an open area under a tree. A bumble bee buzzes down from the tree and flies into a flower. The bunny tells the bee to relax and feeds him chocolate. The bee and bunny both relax when a mole come digging by disturbing them and pops up where the bunny was sitting‚ she moves and offers him chocolate‚ then he blushes. Connotation- The area is outside and isolated from any industrial disturbances. Nature is seen
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Communications This advert was first issued in March 2007 edition of ‘Esquire’ magazine (Spain). Later it was published in the fashion magazine in Italy. Pressure groups such as feminist movements‚ politicians both from Spain and Italy and the global media in general commented harshly on this advert. They claimed that this advert was triggering the notion of gang rape and violence as socially acceptable. After a few months from issue‚ D&G had no other option than to remove this advert from the market
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techniques used in two adverts by holiday companies to target their audience and sell their product. In this essay I will discuss the similarities and differences of two holiday adverts; one for Blackpool and the other for Ibiza. Firstly I will discuss the layout of the adverts. The Blackpool ad has a central picture of recognisable attractions such as the Blackpool tower and ferris wheel by the harbour which shimmers with light which brightens up the advert‚ similarly the Ibiza advert has a central
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MED 2051 Visual Culture Question: ’Men look at women‚ women watch themselves being looked at.’ (John Berger). To what extand so you still think that this is true in 2013? Answer with reference to at least two two visual texts and two critial theorists. (1500 words) John Berger (1972:40) states that ’She has to survey everything she is and everything she does because how she appears to others‚ and ultimately how she appears to men‚ is of crucial importance for what is normally thought of as the
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For my print based advert‚ I have used a young model who looks as though she is in her early 20’s. The young lady is dressed in a long‚ flowing dress; denoting that she could be getting married. This represents that she has given herself to a new life. From this short fragment of information‚ I have already learnt that my target audience is for people seeking true love and above the age of 19. Additionally‚ the colour white is ubiquitous in my advert‚ as a result of the pigment being in relation
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