Nike‚ Inc.: Cost of Capital Case 14 A Case Brief Submitted to Submitted by In Partial Fulfillment of the Requirements for Date Submitted September 28‚ 2011 Summary This case highlights Kimi Ford‚ a portfolio manager with NorthPoint Group‚ a mutual-fund management firm. She managed the NorthPoint Large-Cap Fund‚ and in July of 2001‚ was looking at the possibility of taking a position in Nike for her fund. Nike stock had declined significantly over the previous year‚ and it appeared
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| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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Nike‚ Inc. was founded in 1964 by Phil Knight and Bill Bowerman through an investment of $500 by each individual. Nike‚ Inc. was then called Blue Ribbon Sports and has evolved from being an importer and distributor of Japanese specialty running shoes to becoming the world leader in the design‚ marketing‚ and distribution of athletic footwear. Nike’s business model was developed by Knight while attending Stanford Business School in the early 1960’s. Knight realized that the United States’ consumer
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Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body‚ you are an athlete!” (Nike Inc.‚ n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this‚ it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable
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Ethical Case Study 2: Sally Goes to School Shanda Woody Montreat College Ethical Case Study 2: Sally Goes to School A fundamental aspect of ethics in counseling is the right to informed consent. Informed consent reflects respect for the client as an individual and promotes self-governing during the counseling process (Pope & Melba‚ 2011). The American Counseling Association Ethical Decision Making Model provides counselors with a
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in the global economy? Does such outsourcing harm or benefit the American economy? Answer 1a: *GE was able to reduce the labor portion of costs by outsourcing to Wipro. *This increased their ability to be competitive in the global marketplace. *GE’s work with Wipro gave GE access to local knowledge to penetrate the Indian market *GE’s work with Wipro gave GE a launching pad to other Asian markets Answer 1b: *Short-term‚ such outsourcing did hurt American workers whose jobs were outsourced
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Market Analysis of Nike Julie Wilderman BUS330: Principles of Marketing Professor David Kalicharan August 08‚ 2011 Market Analysis of Nike One important issue marketers need to realize is that it is essential to have a heavy commitment and solid customer focus and to attempt to satisfy customer wants and needs. (Kotler & Armstrong‚ 2012) Companies need to be able to gauge their threats and opportunities to fully understand the different roles in the marketing environment. Environmental
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Nike Inc. – Cost of Capital & Stock Valuation Steven Seagal George Clooney Brad Pitt Background Nike Inc’s share price has declined considerably over the past few years and Kimi Ford‚ fund manager of NorthPoint Lager-Cap Fund‚ was considering investing in the stock. Nike was looking to revitalize itself by addressing both top-line growth and operating performance. The goal was to improve revenues that had plateaued‚ and increase profits that had decreased over the years. One
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Chapter 13 Investment Company (会社型投信) Investment Companies A corporation or trust in which investors pool their funds and are usually organized as corporations in the same manner as any other business corporation. However‚ some have been established as trusts and as such are supervised by trustees rather than dir ① Diversification Advantages of Investment ② Professional Management Company ③ Liquidity The basic legistration governing investment company and difines and classifies investment companies
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24/02/2013 1 25721 INVESTMENT MANAGEMENT Lecturers: Sean Anthonisz Nadima El-Hassan Jianxin Wang Brandon Zhu Subject Coordinator: Jianxin Wang Objectives 2 Why do you take this subject? What do you expect to learn? How much did you pay for this subject? Is this a good investment? Investment Decisions 3 How much should I invest in risky assets? How much should I invest in different risky assets? How many risky assets should I hold? When not to diversify? How to determine
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