CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
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Suggestions to make events industry better: CONCEPTUALIZATION As per the statistics of the growing events industry‚ we can draft that events market in our country has reached nearly about 3‚50‚000 crores of worth with an annual growth of 18% p.a. The personal events such as weddings have grown to a different level altogether. Conceptualization and execution has a new definition in events management now. Yet we find people unaware of this field. So‚ being a part of this genre we are in an
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Event management is the part of project management‚ including festivals‚ event and conference. Event develop be come our central of culture. Nowadays industry of event has including Olympics Game‚ company annual meeting‚ festival celebrations‚ personal and organization celebration. Allen‚ O’Toole‚ McDonnell and Harris (2008) have point out that ‘governments now support promote event as part of their strategies for economic development‚ nation building and destination marking’. Event industry is an
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Event-marketing As we know company marketing strategy is built on entirely standard set of tools: mass advertising in the media‚ participation and organization of events‚ sponsorship‚ PR support‚ promotions‚ direct marketing‚ etc. Nowadays event marketing being out of the common mix of ATL BTL and PR is becoming increasingly popular. That’s why it immediately affects several communication channels and successfully complements opportunities to the above established instruments of direct
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Today major sporting events such as the Olympics and World Cup are being held around the world. Hence to accommodate international athletes‚ such sporting events have to be organized in large cities having state-of-art facilities. Hosting sports events certainly benefits the host nations which is evident by the intense bidding to bag the rights to host one. Major sporting events bring more to a city than fan excitement. In addition to the thrills of game action‚ these events funnel millions of dollars
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the size‚ form‚ and content of events in this context: explain how the various events are classified and why (think globally) Business Events: Business events can come in all shapes and sizes; both public and private‚ from a grassroots computer-swap-meet in one’s locality to international trade conventions and car shows in exhibition centres. If there is a product‚ there is a business event to promote it. A business event is an umbrella term for any event where the aim is to “...enhance
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Significant Event Shawn Wyatt Strayer University There’s a significant event that happened when I was only four years old. I saw my adult cousin dead in the park that my sister‚ bother‚ and I used to play in. I’m sure the memory that I have of this devastating event is not 100% accurate for a number of reasons. One being‚ the fact that it happened so long ago my memory could’ve been tarnished by hearing different stories from different individuals who also witnessed this dreadful event. Another
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Process This Unit Activity will help you meet these educational goals Inquiry SkillsYou will apply disciplinary concepts and tools analyze societal issues‚ trends‚ and events develop credible explanations of historical events and developments based on reasoned interpretation of evidence gather‚ evaluate‚ and use evidence and communicate your conclusions. 21st Century SkillsYou will employ online tools for research and analysis‚ use critical-thinking and problem-solving skills‚ communicate effectively‚
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There are 3 elements in the behaviourist perspective‚ which are classical conditioning‚ operant conditioning and the social learning theory. The main assumptions made by the behaviourists are • That scientific methods should be used to study only behaviour that is observable • The environment (i.e. the people or events in it) causes our behaviour • The two ways in which we learn from the environment are through classical and operant conditioning. The classical conditioning theory was developed
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2008 Political Events *Jan 1st - A New Hampshire law legalizing civil unions for same-sex couples comes into effect. May 15th - California becomes the second U.S. state after Massachusetts in 2004 to legalize same-sex marriage after the state’s own Supreme Court rules a previous ban unconstitutional. *Feb 24th - Fidel Castro retires as the President of Cuba after nearly fifty years. *Mar 17th - New York State Governor Eliot Spitzer resigns after a scandal involving a high-end prostitute
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