aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through repetitive buying hence
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Introduction to E-Commerce Electronic commerce‚ commonly known as e-commerce‚ eCommerce or e-comm‚ refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However‚ the term may refer to more than just buying and selling products online. It also includes the entire online process of developing‚ marketing‚ selling‚ delivering‚ servicing and paying for products and services. The amount of trade conducted electronically has
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THE EFFECT OF MOBILE TECHNOLOGY INTERVENTION AS BUSINESS SOLUTION TO CUSTOMER SATISFACTION A Thesis Presented to The Department of Information Technology QUEZON CITY POLYTECHNIC UNIVERSITY In Partial Fulfillment Of the Requirements for the Degree BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY Alfaro‚ Raffy T. Fresco‚ Marvin A. Martinez‚ Lord A. Pia‚ Rina U.
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Health Promotion Essay- The Determinants of Health The determinants of health are economic and social conditions that affect people’s health status. These influence the living and working conditions that impacts people’s everyday living condition. Factors such as the place and the environment we live in‚ genetics‚ educational level or work status and income‚ as well as friends and family are some of the aspects that affects our health condition. On the other hand‚ the people that have an access
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Applications [edit]Linear independence As mentioned above‚ the determinant of a matrix (with real or complex entries‚ say) is zero if and only if the column vectors of the matrix are linearly dependent. Thus‚ determinants can be used to characterize linearly dependent vectors. For example‚ given two linearly independent vectors v1‚ v2 in R3‚ a third vector v3 lies in the plane spanned by the former two vectors exactly if the determinant of the 3 × 3 matrix consisting of the three vectors is zero. The
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find children as young as 2 years old are playing with gadget anywhere. Today generation called “digital generation‚ the wired generation‚ electronic childhood and cyberkids”. The technology devices and gadgets include television‚ computer‚ IPad‚ mobile phone and video games. Children tend to be actively consuming‚ many technology products and gadgets’ commercials have been targeting young children and adolescents as their main market. Parent now are also using the gadgets to keep their children
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Individuals to Adopt Mobile Banking FACTORS AFFECTING INDIVIDUALS TO ADOPT MOBILE BANKING: EMPIRICAL EVIDENCE FROM THE UTAUT MODEL Chian-Son Yu Department of Information Technology and Management Shih Chien University # 70‚ DaZhi Street‚ Taipei‚ Taiwan csyu@mail.usc.edu.tw ABSTRACT Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems‚ but the adoption rate of mobile banking is still underused
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Tema del proyecto: El comercio electrónico (e-commerce) y el comercio móvil (m-commerce) en países subdesarrollados o del tercer mundo. ABSTRACT INTRODUCTION Economic and Social Impactof E-commerce E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is experienced by individuals or even indirectly as members of society. The need to have fast and efficient information
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company that creates the conduit for international m-commerce through the mobile device". Mobile Commerce connects business and customers via the Internet through wireless devices‚ cell phones‚ Palm Pilots etc. In India Mobile phone networking in penetrating much faster than the telephone‚ internet or other networks. Its acceptance level is also much greater than the others. In this paper‚ the possibility of using mobile phones for m-commerce in the rural areas‚ the enabling factors‚ government
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123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study is to
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