POLY A study of the factors influencing customers’ loyalty in Namibian banking sector A research proposal submitted to the faculty of Economics and Management sciences in partial fulfilment for the Bachelor of Business Administration Degree By CARLOS NDESHY Student Number: 201034567 March 2014 Table of content Abstract Introduction Problem statement Overview Research objectives Research questions Key literature Research design and
Premium Bank Banking
r * External Determinants of Attraction * The Power of Proximity: Unplanned Contacts * Proximity—in attraction research‚ the physical closeness between two individuals with respect to where they live‚ where they sit in a classroom‚ where they work‚ and so on * Smaller physical distances are related to an increased likelihood that two people will come into repeated contact and exposure to each other‚ feel positive affect‚ and develop mutual attraction. * External
Premium Physical attractiveness Interpersonal attraction Human physical appearance
Introduction Electronic Commerce or E-commerce is growing extensively on Internet. Although the term of "E-commerce" might sound bizarre‚ in reality it has been familiar activity: buy books online. Whereas some of people take these simple activities every day‚ most of them may not be familiar on how SMEs have applied E-commerce into their business strategies to guarantee their survival in new global marketplace [33]. There are comprehensive literatures in focussing on SMEs and E-commerce [39‚ 46‚ 47‚ 48
Premium Electronic commerce Internet Marketing
Journal of Electronic Commerce Research‚ VOL. 6‚ NO.3‚ 2005 DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY Hans H. Bauer University of Mannheim hans.bauer@bwl.uni-mannheim.de Tina Reichardt University of Mannheim tina.reichardt@bwl.uni-mannheim.de Stuart J. Barnes University of East Anglia stuart.barnes@uea.ac.uk Marcus M. Neumann University of Mannheim marcus.neumann@bwl.uni-mannheim.de ABSTRACT With the emergence of high speed wireless network
Premium Marketing Mobile phone
strategy specifies a target market and a related marketing mix. It’s a picture of what a firm will do in some market. 1.1 Market Segment The company must find a way to segment the market and defines a target market. It is a fairly homogenous group of customers to whom company wishes to appeal. We could find 3 different dimensions to segment the market: The demographic Segmentation The different income to segment the market: - The highest class -The middle class (90 million people earning between
Premium Marketing City
about all the 5 determinants of health‚ I have chosen to describe the Social Factors. The social health determinants encompass both the physical conditions and social factors pertaining to the environment in which individuals are born‚ work‚ play‚ learn‚ live and age. It is also imperative to note that physical and social health determinants affect a broad scope of health‚ quality‚ and functioning of the outcomes of life. On one hand‚ there are a number of social health determinants. They may include
Premium
Exercise # 1 Review question # 1 briefly describes the technologies that are leading businesses into the third wave of electronic commerce. The technologies that are leading the business in the third wave of e-commerce are smart phone (mobile commerce)‚ tablet computers‚ radio frequency identification (RFI) devices and smart card and the social commerce. Today’s mobile phones are not limited to sending and receiving e-mails. Smart phone has software (apps) that can do many activities and transactions
Premium Electronic commerce Electronic Data Interchange Mobile phone
Loyalty Schemes Marketing Report By Sam Inkersell Table of Contents Introduction……………………………………………………………………………….……3 Fly Buys.……………………………………………………………………………………………4 Coffee Cards…………………………………………………………………………………….6 Return Reward Programme….……………………………………….…………………7 Conclusion……………………………………..………………………………………………..8 Reference List…………………………………….…………………………………………….8 Introduction The purpose of this report is to analyse three different loyalty programs in New Zealand and they benefits that they
Premium Loyalty program Starbucks
Describe what is meant by the term `social determinants of health’. Discuss the evidence of how work has an impact on health. Outline the implications for nursing practice. Introduction The aim of this assignment is to discuss the evidence of the impacts that work can have on an individual’s health. Health has been defined as a state of complete physical‚ mental and social wellbeing and not merely the absence of disease or infirmity (World Health Organisation - WHO‚ 1946). Therefore‚ health
Premium Nursing Population health Health care
Determinants of poverty INTRODUCTION Background to the study The translation of consumption into welfare units is a function of various physiological characteristics such as age and sex of recipient‚ and environmental factors ( The possession of assets is a measure of the socio-economic status of the household. According to the 2002 Uganda Population and Housing census main report‚ majority (79%) of the households owned the houses they lived in especially in rural areas with 86% compared to urban
Premium Sampling Stratified sampling Sample