EVENTS AND EVENT MARKETING GUIDE Events are about excitement‚ creativity‚ enthusiasm‚ and the generation of experiences and memories. Special events are strategic in building brand awareness‚ creating excitement‚ and developing tactical alliances in a marketing program. Events should be worthwhile to attract attendance and involvement. Strategic Event Marketing: is about reducing the risk of a negative outcome through the application of marketing methods‚ or by using marketing intelligence
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Introduction 4 Festival and Event Management 5 The Growth Strategy 8 Consolidation or Stability Strategy 8 Retrenchment Strategy 9 Combination Strategy 9 Objectives 10 Post – Event Evaluation 13 Vision Statement 15 Mission Statement 16 Market & Situational Analysis: 18 Market Analysis 18 Situational Analysis 19 Festival/Event Program: 21 Festival and Event Finance 21 Budgets: 22 Financial Control: 25 Ticket Policy: 27 Festival/Event Grant Schemes: 28 Sponsorship:
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EMPOWERMENT EVENTS PLANNING AND MANAGEMENT ICOPE JANUARY 8-9‚ 2013 EVENTS PLANNING & MANAGEMENT What is an Event Special or spectacular occasions where people gather together for a purpose whether they be to celebrate‚ educate‚ promote or commemorate. They are not the usual and ordinary activities that one engages in as part of his daily life Who is an Event Planner An event planner is‚ quite simply someone who organizes events. He is the person behind
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vent1 Event or Party Planner Mary Bolin EN101 W13 6WKA Section 2 Instructor: Karen Lawler February 14‚ 2013 Event or Party Planner 2 Event or Party Planner Abstract The object of this paper is to discuss Party/Event Planning as a career. This paper will include all areas pertinent to becoming a professional Event Planner. I chose this topic because it was suggested in the lesson plans that we consider writing about our current or future career environment. I am majoring in Business Management
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process is a prerequisite for event success. This is true when motivating full time‚ part time or volunteer staff’. 1. Define ‘motivation’ 2. Introduction a. Why is motivation important in events? b. Pulsating organisation structure c. Examples of events d. Set up answers 3. Main body a. Step 1 Full time staff (in service operations chapter) i. Adams equity theory ii. Describe iii. Critique iv. Apply to events b. Step 2 Part-time
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Current Events September Summarize the Article Parkinson’s disease‚ a chronic disease with unknown causes‚ attacks brain cells‚ specifically the ones that control body movement. This causes shaking‚ stiff limbs‚ and poor coordination. Because of this‚ Professor Trond Riise and colleagues Anders Engeland and Kjetil Bjørnevik started the painstaking work of analyzing over 100 million prescriptions in Norway. Their research started in 2004 and continues to this day. In their study‚ the medicines that
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Some Factors Which Are Often Ignored At An Event There are some factors which are often ignored when planning an event but are quite important. Considering these three factors are important for the successful execution of an event. Toilets Provision of adequate toilet facilities is necessary for the convenience of the audience at a function. If existing toilets are inadequate‚ additional portable units must be made available. Toilet locations should be: • well marked; • well lit (including surrounding
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order to run a successful event. This will be further developed in this essay‚ with further recommendations in distinguishing and managing stakeholders. Stakeholder management is the process of identifying key stakeholders and gaining their support. Stakeholder analysis is the technique used after key stakeholders have been recognised to identify people who have to be ‘won over’ and kept satisfied. All stakeholders should be sorted according to their impact on the event and actions taken‚ and also
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Introduction Event marketing is being viewed as an increasingly important marketing tool of a company’s product or service (Taranto‚ 1998; Shiu‚ 1995). Event marketing refers to an attempt to co-ordinate the communication around a created or sponsored event. In event marketing the event is an activity that gathers the target group in time and space; a meeting in which an experience is created and a message communicated”. (Behrer and Larsson‚ 1998). In the USA‚ the growth of event marketing is three
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Life Changing Event There has been many events that have impacted my life. Some have been good and some have been bad. Some of these events have had a greater impact on my life than others. One of the events that has had the greatest impact in my life was when I got in a bike accident. This is the event that has impacted me the most because it was the most frightening event of my life. It was one day when I was making my way to the park for basketball practice. I was riding my new mongoose
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