IMPORTANCE OF CONSUMER PERCEPTION The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to businesses since it can influence consumer behavior‚ which ultimately affects the profitability of a business. Many businesses
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Foxconn is one of the manufacturer in Apple Inc. that is in charge of manufacturing electronics products. For instance‚ iPhones and iPads. Unfortunately‚ many employees committed suicide by jumping from buildings in 2010. Besides‚ there are lots of factors lead to many employees committed suicide. For example‚ poor working environment‚ low salary‚ work overtime‚ etc. This issue damaged the reputation of Apple Inc. directly. As a result‚ Foxconn and Apple Inc. make a different responses and solutions
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Analyzing the Marketing Mix Strategy of Apple Inc. Apple Inc. (NASDAQ: AAPL; formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers Over the last decade‚ Apple has redefined the music business through the iPod‚ the cellphone business through the iPhone and the entertainment and media world through the iPad. Its software includes the Mac OS X operating system‚ the iTunes media browser; the iLife
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strategy particularly for iPhone. Yes‚ Apple decided to cut off the price of iPhone to be an half of price‚ $99 in order to boost the sales. In fact‚ there are three steps of Apple business strategy for 2011. First they fertile platforms‚ second to introduce derivatives with incremental appeal and third step is to create the next exciting platform. Apple hardware will see only incremental improvements and cost reductions. Apple’s ability to align marketing strategy and business strategy with product
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Apple Inc. in 2012 case study Executive Summary According to the case “Apple Inc. in 2012”‚ it was clearly illustrate that Apple Inc. is one the largest computer manufacturer in the world. The Apple company has a perfect concept and operating systems of manufacturing new products in which launch to the customers. Also‚ there are some other companies try to imitate the Apple Inc.‚ but some of them were failed. The main purpose of this report is to seek the problems of the Apple Inc. and
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refer to the mission of the organization‚ internal environmental analysis and external environmental analysis. In this stage‚ we can analyze that Apple Inc. is more focus on the components such as the current technologies than on the employees based on the mission statement. SWOT analysis can be used to analyze the internal and external environment of Apple Inc. The internal environment factors are strengths that represent value to the organization and weaknesses that hinder the organization’s ability
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secretaries has shrunk‚ but there are ever more computer programmers and web designers. Remember Ironbridge Optimism remains the right starting-point‚ but for workers the dislocating effects of technology may make themselves evident faster than its benefits. Even if new jobs and wonderful products emerge‚ in the short term income gaps will widen‚ causing huge social dislocation and perhaps even changing politics. Technology’s impact will feel like a tornado‚ hitting the rich world first‚ but eventually
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Executive Overview Apple has been established for over 30 years since Steve Jobs and Steve Wozniak founded Apple Computer in 1976. During Steven Jobs’s tenure as CEO‚ Apple’s mission was to bring an easy-to-use computer to market. However‚ Apple was not performing as good as Jobs projected‚ so he resigned in 1985. In the following 12 years‚ Apple experienced three different CEO’s and still could not be brought back to life. Under John Sculley‚ Apple worked to drive down costs by switching much
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Case Analysis: Apple Inc.‚ 2012 IBM introduced the personal computer into the mainstream in the 1980’s‚ after Apple pioneered the first usable “personal ” computing devices. By the early 1990’s‚ lower price and expanding capabilities drove the growth of “Wintel” (the windows OS combined with an Intel processor). The revenue growth continued through the early 2000’s then lowed over the next decades. The personal computer (PC) industry is in high dynamics‚ with new products emerging and old technology
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Apple Inc. is an American based organization founded in 1976 by Steve Jobs which is now a well-known global corporation known for cutting edge designs in electronics‚ software‚ and laptops and personal computers including the iPhone‚ iPod‚ and iPad. Today‚ with retail stores in multiple countries and an online store‚ it is one of the largest corporations in the world. It had become the most valuable technology company surpassing Microsoft. Apple’s organizational vision is “To be the most admired
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