Nervous System I: Ion Channels 1. What structures in the cell membrane function as ion channels? Integral Proteins 2. Ion channels are selective for specific ions. What three characteristics of the ions are important for this selectivity? 1. Charge 2. Size 3. Amount of water the ion attracts 3. Channels can be classified as either gated or nongated channels. A sodium channel that is always open would be classified as a/an __________nongated______________ channel. 4. Would sodium ions
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The Nervous System II: Ion Channels 1. List four neurotransmitters that bind to ion channels‚ these neurotransmitters are called __directly____-acting neurotransmitters. a. ACh b. glutamate c. GABA d. Glycine 2. a. The binding of ACh opens ion channels in the dendrites or cell body that permits both _sodium______ and _potassium____ to move through them. b. Which ion would move into the cell? _sodium____out of the cell? _potassium_____________ c. Which ion has the greatest electrochemical
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Analysis: "Breaking Vegas" (History Channel Documentary) This story is about group of brilliant students from MIT who were recruited to join a blackjack team that utilized statistics to beat the casino out of its money. This team visited the top casinos throughout the world‚ betting incredible sums of money and winning millions of dollars. While the team was able to utilize training‚ strategy and mental toughness to outwit the casino they had to overcome an aggressive security system that specifically
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DISTRIBUTION MANAGEMENT CH1: MARKETING CHANNEL CONCEPTS Growing Importance of Marketing Channels: 1. Explosion of IT and E-commerce 2. Harder to gain sustainable competitive advantage through other P’s 3. Growing power of distributors (esp. retailers who act as gatekeepers of consumer markets – agents of consumers not producers) 4. Need to reduce distribution costs MC Definition: The external contactual organisation that management operates to achieve its distribution
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beverage coming from South Africa. To reach the highest number of potential customers‚ MCM decided to fix the price at a middle range. In this way‚ the wine was affordable for a higher number of consumers‚ but was still seen in the better quality level. MCM was aware of the eventual difficulties which could appear at the beginning of the business idea. That was the reason why they chose to work with a local business partner. This partner knew better the language‚ culture and specifies of the Chinese
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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The chain of distribution – also known as the channel of distribution‚ is the way in which the product is delivered to the consumer‚ it is used in any industry. An example of this would be; Vertical distribution Many companies do not go by the simple chain of distribution as theirs is more complex. Many business tend to merge with other businesses for commercial success. When this takes place it’s known as vertical distribution. This is when a two companies from different levels of the travel
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Questions for Week 7 Case: * Fashion Channel Read the Fashion Channel case and answer the questions below. Please note the following additional guidance: The discussion of alternatives indicates that for the first scenario‚ an investment in programming would be required but the case does not indicate how much that might cost. You can either assume that this spending was flat or you can assume an increase. In either case‚ specify your assumption and base your findings on that assumption
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television. The most important advantage we get by using a television is to get fast access to what is happening throughout the world with the news. Firstly‚ for many of us the television is our first or only source of news and current events. Most channels have news updates up to four times a day and current concerned programs which take a deeper look at the news that has affected the world that day or week. These programs are usually family friendly meaning that the content is not inappropriate and
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clothing‚ dress has always been an easy way of telling the "haves"‚ from the "have-nots". However‚ discrepancies in attire do not only fall along class lines‚ the practically of dress also has had bold gender divides as well. The chapter‚ Fashion and Democracy in the Ewens’ Channels of Desire highlights how clothing has served as a way of classifying the working class from their more privileged counterparts. As early as the 1800s‚ blue jeans had become a staple part of the working man’s wardrobe. The clothing
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