incase it’s not obvious… Media planner – reach the target market in the most cost effective way possible Media buyer – negotiate a specific media placement‚ and monitoring CPM – Cost per thousand (people) how many people per thousand view the ad‚ compare‚ how space is sold in newspapers/magazines. Cost to run the commercial divided by 1‚000 people. PRIZM – Potential Rating Index by Zip Market‚ divide the population into social groups by lifestyle Pros/Cons of TV: Pros: * Reaches
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Between 100 and 600 AD‚ the Roman Empire experienced division and unity of the empire with the contribution of religion‚ and language. The government of the Roman Empire had more or less stayed the same through 100 CE and 600 CE. The system was called the Roman Republic where the male citizens of the Roman Empire elected their leaders. In this system‚ there were senates‚ consuls‚ tribunes‚ perfects‚ and an Assembly of all male who were free and were Roman citizenship. During the reign of Diocletian
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The Emergence of the Middle Ages: 1000 AD When the Old World Order began to crumble with the fall of the Roman Empire and the break up of the Mediterranean the foundation was laid for a new type of civilization to emerge‚ a "western civilization". The Empire in the East continued‚ based in Constantinople.. It was the most obvious heir to the culture of the classical world. This culture still dominates Eastern Europe and Russia‚ through Orthodoxy. Islam was the religion of Arab townsmen
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Samantha Sabitsch Comp. English II 3300: 112-068 Final Draft 6 February 2012 PETA Advertisement Today in our society‚ the attention towards vegetarianism and animal abuse is becoming very popular. Many organizations around the world are trying to send messages out to the public to reveal the truth behind the horrific things animals go through. This one particular organization named PETA‚ People for Ethical Treatment of Animals
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Thai Pantene Ad: You Can Shine Yesterday‚ I saw an impressive video posted by my friend on Facebook. It’s a Thai Pantene commercial about a deaf and mute girl who plays the violin. At first‚ I didn’t know that it was actually a shampoo commercial because it’s quite long (4:30) and looks more like a movie trailer. A lot of people was inspired by the advertisement while a few contradicted it. I‚ for one was captivated by the video but I have to admit that the advertisement failed in so many levels
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Nike ad campaign In this trio of ads we see three great athletes doing things out of the ordinary. In the first of this trio of ads appears mountaineer Kyle Maynard. He is climbing a mountain covered with snow‚ when suddenly we realize that he has neither legs nor hands‚ but still escalating this mountain with enthusiasm and without a problem. In the following add of the sequence we see Chris Mossier‚ the first transgender to participate in the Men’s national team. We see him training. The narrator
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Banning Ads And The Fear Or Unintended Consequences? Sweden‚ since 1991 has banned all advertising during children’s prime time due to those concerns mentioned above regarding advertising to children being harmful. The European Union is now considering issues related to advertising targeted at children and whether there should be a Europe-wide ban or regulation. Since April 2007‚ the UK has banned junk food advertising during television programs aimed at children aged 7 to 9. As of January 1‚ 2008
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Tobacco has been prevalent throughout western culture since it’s introduction to Europe in the fifteenth century by Christopher Columbus. From English cigars to Native American pipes‚ tobacco’s popularity came from it’s recreational use. It wasn’t until the twentieth century that tobacco‚ specifically cigarettes‚ were identified to have a direct correlation with cancer. CNN’s Brief History of Tobacco chronologically displays the events: “in 1930‚ researchers in Cologne‚ Germany‚ made a statistical
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Radio Ad: Musculoskeletal System in Elderly Beverly Sylvia HCA/240 April 20‚ 2012 Shannon White Radio Ad: Musculoskeletal System in Elderly Have you or a loved one ever suffered from arthritis or osteoporosis? Do you ever fall victim to gravity? You are not alone. Millions of people everyday suffers from the pain of arthritis or osteoporosis. According to the surgeon general‚ “the health status of Americans appears to be in jeopardy and left unchecked it is only going to get worse
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felt the need to retire from the world. However‚ his faith returned after years of questioning and seeking‚ during which he achieved direct knowledge of God in the form of the experience of the Sufis. Abu Hamid Muhammad al-Ghazali’s ‘Al-Munqidh Min Ad-Dalal’ successfully allows the reader a brief and revealing window into the life of a great intellectual. It is an autobiographical account of Ghazali’s struggle during a period of spiritual unrest in his life that begins with him as a teacher at a
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