Paper Two: Advertisement Analysis with Research 80% analysis 20% evidence General Description Every media construction aims to sell something. This assignment requires that you perform a close reading of an advertisement in order to examine and explain the advertiser’s techniques and why they were chosen/ how they function in selling a product. You will also use primary and secondary research to strengthen your analysis. A close reading is an analysis that uses textual evidence to make an argument
Premium Marketing Advertising
Ad Analysis Have you ever been walking down the ice cream aisle at the grocery store‚ and there are 12 different brands for the exact same flavor? If you have‚ and if you are as financially stable as I am‚ you almost always reach out for the cheapest one in your range of vision. One of the Ben and Jerry’s advertisements in the People’s magazine may make you think twice about the type of ice cream you are purchasing. This ad is an explosion of color‚ with an interesting layout‚ and a play on font
Premium Marketing Advertising Ice cream
English 103-5001 14 February 2013 Analysis Essay Advertisements‚ they are all around us from the magazines and newspapers we read to televisions programs we watch. What exactly are they? They are ways for companies to catch the attention of consumers to entice us to purchase or use their products. My advertisement is an internet ad for Clorox Bleach. As I was researching different ads for this particular product something caught my eye. It seemed that every ad for Clorox bleach had a woman‚ and
Premium Advertising Marketing Mass media
This document is an article written about mascara hazards in 1985 by Deborah Blumenthal. Blumenthal is a registered nutritionist who writes on topics such as health and beauty. In this article‚ Blumenthal details the dangers of mascara and its application‚ while suggesting ways for women to wear mascara safely. Blumenthal was writing in an era where heavy eye makeup was the look women were striving to achieve. Beauty in the 1980s was centered around maximalism. Makeup looks involved bold eyeshadow
Premium
The Woman Behind the Mask Social media has distorted the views and minds of young women in our society today. Due to being of the female gender‚ the author of Mascara‚ Aurelie Sheehan‚ empathizes with women by diving into the routes and tasks of their everyday lives. When first skimming over and reading Mascara‚ the mind picks up a routine of young women getting ready for an event. Sheehan is attempting to portray and reveal to the reader that society has put a false image in the minds of young
Premium Short story Woman Mind
In this course I have learned how to analyze advertisements from different social semiotic perspectives. In this project I apply the strategies to this Starbucks advertisement. The selected advertisement will be discussed in the following five aspects: arrangement‚ language‚ images‚ readership and implications. First the compositional arrangement of the poster. The poster is divided into two major parts. The upper part takes the image at close shot with a man holding a cup of Starbucks coffee
Premium Starbucks Coffee Espresso
Mitchell 1 Sharonda Mitchell Miss Emily Clay English 102 June 10‚ 2012 U by Kotex Print Ad Analysis This print advertisement for U by Kotex shows a woman driving a convertible in which the written concept takes the edge off the embarrassment some feel about feminine products. (The N.Y. Times‚ B3) · As I looked at the advertisement‚ it gave me a feeling of calmness with a peace of mind. I felt like I could be that young woman in that car. This advertisement describes the driver holding
Premium Gender Marketing Woman
cure yet‚ but there are many organizations helping to fund research for the cure of Autism. The ad reveals a young girl dressing up in front of her mother with many different accessories of clothing on. Written on the ad is a comparision which is the" odds of a child becoming a fashion designer: 1 in 7‚000; Odds of a child being diagnosed with autism: 1 in 110." The organization Autism Speaks is using the ad to show their audience that autism is becoming more common in children. They want people to be
Premium Autism Asperger syndrome Autism spectrum
Analysis of GAPFit Ad/Silvana Arroyo ______________________________________________________________________________ To: Ivanna Rightwell From: Xxxxxx Xxxxxx Date: 18 June 2013 Subject: Analysis ad for GapFit fitness clothing Purpose: GapFit is targeting the self-conscience consumer‚ by preying on a woman’s insecurities. GAPFit’s goal is to make a woman feel unattractive and weak. Women will feel empowered‚ confident and more beautiful by wearing GapFit gear. Description:
Premium Blue
station‚ billboards‚ and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps‚ cologne‚ and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models‚ Old Spice has effectively caught the eyes of
Premium Short story Poetry Hero