The first thing that grabs my attention with this advertisement is an example of “ethos” because they used a well-known figure‚ Katy Perry‚ to promote their product. When you see celebrities that are promoting brands it makes people think “If this product is good enough for them‚ it is good enough for me.” I feel this mentality occurs more frequently when a celebrity is promoting make up and skin care products. With celebrities having money‚ they could buy the best brands out there‚ so when you see
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The importance of good logo design By Paul Turner Logo design is everywhere. It is the key element for any company’s corporate identity. It is important that as a company they ensure that the logo that is representing them is effectively designed so that people can easily identify and relate the logo to the company. If a logo is poorly designed‚ it can have a negative effect on the company it is speaking for. Bad logo design is one of the main causes of new business’ failing every year because
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The Disadvantages of Using SWOT Analysis by Steven Symes‚ Demand Media SWOT analysis‚ strength‚ weakness‚ opportunities and threats analysis‚ provides a structure for organizations‚ including small businesses‚ to analyze it internally. The analysis examines an organization’s assets‚ processes and past levels of achievement. While SWOT analysis provides some benefits to an organization‚ using it in your small business can put you at a disadvantage unless you understand its limits and risks. Other
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Sometimes known as the STEP analysis‚ PESTEL stands for Political‚ Economic‚ Social‚ Technical‚ Environment and Legislative. It is a great tool for any size organization who would like to have a simple to use tool for understanding the external forces influencing their market and performance. If you would like a good tool for external forces‚ I would recommend using this one. PESTEL is a strategic planning tool; it helps you see the landscape beyond your own market. This is important because
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Financial Analysis using Excel Function Information requirements for function Dates Prices and par values Frequency‚ and related Yields and interest/ discount rates Discount Any amount paid at maturity ? Frequency of payme nts pa First coupon Redemption amount Investment amount # of periods Settlement Par/coupon Maturity COUPDAYBS COUPDAYS COUPDAYSNC COUPNCD COUPPCD COUPNUM DURATION MDURATION PRICE PRICEDISC PRICEMAT RECEIVED YIELD YIELDDISC YIELDMAT ACCRINT
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QUANTITATIVE DATA ANALYSIS USING SPSS AN INTRODUCTION FOR HEALTH AND SOCIAL SCIENCE Pete Greasley Quantitative Data Analysis Using SPSS Quantitative Data Analysis Using SPSS An Introduction for Health & Social Science Pete Greasley Open University Press McGraw-Hill Education McGraw-Hill House Shoppenhangers Road Maidenhead Berkshire England SL6 2QL email: enquiries@openup.co.uk world wide web: www.openup.co.uk and Two Penn Plaza‚ New York‚ NY 10121-2289‚ USA First published
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Robin Hood is perhaps one of the most iconic English luminaries‚ an outlaw living in Sherwood Forest with his ‘Merry Men’ . His ethos of “robbing from the rich and giving to the poor” made him adored by many‚ as he is seen as a figure who fought for the downtrodden. He was a commoner who was truculent against the aristocrats and fought the inequitable ruling of them. He was a dexterous archer and swordsman that courageously defended his fellow commoners and his Merry Men . Some dispute if
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The Company Logo—an asset or expense? As the title of this essay suggests‚ it must first be decided whether the company symbol or logo should be recognized as an asset or an expense. An asset is defined as something of value‚ such as cash‚ equipment‚ inventory‚ or buildings‚ while expense is defined as something that has a negative effect on the value of the practice‚ such as accounts payable. The simple question that needs to be answered is “Does the company logo contributes to or takes away from
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Computer as an Analysis Tool Week 1: Basic Modeling in Excel Agenda Today Lesson Outcome Course Outlines and Expectations Know the course scope‚ schedule‚ assessment and assignments Construct simple Excel models Exercises Retail Gasoline Alex Processing Achilles and Tortoise Introductions Who am I? Ph.D. in Management Information Systems‚ McCombs School of Business‚ The University of Texas at Austin Previously taught in the U.S. and
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is used to influence people. TWIX is one of the famous chocolate brands in the industry and it always comes up with the best advertisements to grab the attention of audience. The advertisements follow all three rhetorical devices which are ethos‚ pathos and logos. The chosen ad for this paper is about one of the ads of TWIX which aims to attract the audience by comparing Right TWIX and Left TWIX. In this ad‚ the main idea that is presented to attract the audience is that two things having similar looks
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