AIRWAYS SOUTHWEST AIRLINES SINGAPORE AIRLINES MAY 10‚ 2010 The document compares and contrasts British Airways‚ Southwest Airlines and Singapore International Airlines; focusing on their positioning‚ brand identity‚ segmentation and performance. MGMT E-6020 Final Project Value Proposition and Positioning “In its simplest form‚ a value proposition is the summation of the brand’s functional‚ emotional and self–expressive benefits that bring value to the customer.”1 Southwest Airline’s value
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Adidas: Underestimating Competitors 1. Adidas didn’t anticipate the recreational boom of the aerobic in the 70’s when Americans were increasingly concerned with physical fitness after have been read some books about it. 2. Adidas was born by two German’s brothers‚ Rudolf and Adolf (or “Adi”) Dassler. Adi was the innovator and Rudolf the marketer who the his brother’s creations. After a failing out between them in 1949‚ Rudolf took one-half the equipment and left his brother. He created
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POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver‚ one of the biggest FMCG companies in India. Axe is a brand of male grooming products‚ marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world
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In 1957 a UC Berkeley-trained engineer and Olympic gold medalist named Lowell North found the North Sails brand. A committed and driven competitor both on and off the water‚ North quickly drove his company to the top of its field…. Today the North brand is the world’s premier sail and kite maker with 63 major lofts and 56 service‚ sales and satellite lofts in 29 countries. From: www.northkites.com Introduction Kiteboarding is an adventure water sport combining techniques from wakeboarding‚ surfing
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Competitors In the Hong Kong energy drink industry‚ Red Bull has several main direct competitors‚ Paolyta‚ Libogen and Shark. These products have similar main ingredients‚ taurine‚ glucuronolactone and caffeine with Red Bull. Therefore‚ these competitors provide the same benefit‚ which is to enhance energy‚ performance‚ concentration and speed of response by similar products. In addition‚ Shark keeps trying to attack Red Bull‚ by comparing the taste‚ benefits and usefulness through their advertisements
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OBJECTIVE: The objective of this study is to verify the positioning of the new luxury brands in relation to traditional luxury brands and middle range brands‚ and to draw implications for both academics and practitioners. In other words‚ to show that in terms of perceived prestige new luxury brands are substantially closer to traditional prestige brands than middle-range brands. In terms of price‚ however‚ they are substantially closer to middle-range brands
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A lot of people today‚ mostly microsofties‚ argue that Microsoft should not be split up since it isn ’t really a monopoly; Windows has a lot of competitors out there and some of the companies that make them are even bigger than Microsoft. And that is actually quite true: Microsoft has only about 6% of the global software market and only 3% of the global computer market overall. There are several computer companies that make more than Microsoft‚ like Sun Microsystems and Compaq and there are at least
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McDonalds has one of the largest chain of restaurants worldwide‚ but the other world renowned food chains who cut come as competition for McDonalds are Burger King Corporation‚ Yum Brands – parent company of KFC‚ Starbucks and the other local burger cafes. Burger King has over 11‚500 outlets worldwide which means that they are geographical diversified‚ they are globally renowned for its slogan “Have it your way”‚ and most importantly they serve burgers and a variety of side dishes which are not
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[pic] Keep in mind that few companies have peers that are exactly parallel. Standard &Poor’s has sub- industry reports with close competitors. Many brokers provide S&P reports. Smart Money -http://www.smartmoney.com • In Search drop down choose Competition • Enter ticker click → They list several competitors and 25 competitive analyses for each stock. You can see these analyses on the chart by using the “Rank by” drop down menu. Reuters – http://www.reuters.com
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Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
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