Contents Product Annual Demand Daily Demand1 Weekly demand2 Level 0 Level 1 Level 2 Hub 1 2‚100 8.4 42 Sleeve (1) 2‚100 8.4 42 Mount (4) 8‚400 33.6 168 Bracket (2) 16‚800 67.2 336 Bolt (2) 16‚800 67.2 336 Hub 2 1700 6.8 34 Sleeve (1) 1‚700 6.8 34 Mount (5) 8‚500 34 170 Bracket (2) 17‚000 68 340 Bolt (2) 17‚000 68 340 Hub 3 2‚000 8 40 Sleeve (1) 2‚000 8 40 Mount (4) 8‚000 32 160
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Production-Line Approach to Service The service sector of the economy is growing in size but shrinking in quality. So say a lot of people. Purveyors of service‚ for their part‚ think that they and their problems are fundamentally different from other businesses and their problems. They feel that service is people-intensive‚ while the rest of the economy is capital-intensive. But these distinctions are largely spurious. There are no such things as service industries. There are only industries whose
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Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen and
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I am the CEO of L’oreal‚ a global personal care products company. We provide our customers with cosmetics‚ beauty and perfumes. Although we are in the cosmetics business now for 97 years‚ we are having difficulties with our shampoo line‚ which represents one-half of our annual sales in a normal year. But in 2005 it proofed to become our only product that didn’t work out the way we planned. Our shampoos are now in a declining phase and this affects our sales intensively. This is why we were
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MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO
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Kevin Pfeiffer‚ a computer technician employed by Empress Luxury Lines for the past two years‚ had provided a plan to upgrade the computer system. Unfortunately‚ the computer system was hit by a powerful thunderstorm wiping out connectivity on the popular cruise liner. When Kevin investigated the damage he realized the underground wires and computer circuits could be repaired for roughly $15‚000. His Supervisor at Empress Luxury Lines‚ Phil Bailey made a phone call which in turn presented an ethical
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organization ’s goals and objectives. In an organization‚ there are line and staff authority. Authority is the right to make decisions‚ to direct the work of others‚ and to give orders. In management‚ we usually distinguish between line authority and staff authority. Line authority entitles a manager to direct the work of an employee. It is the employer-employee authority relationship that extends from top to bottom. A line manager directs the work of employees and makes certain decisions without
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Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to
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Power lines “Power lines”‚ the surge of power‚ is a very good story to read; on the other hand‚ it’s very confusing. For illustration‚ the first parts of the story were jumbled up‚ first it talks about basketball then it jumps to him staring at a grasshopper. However‚ even though it was confusing there was some meaning; to begin with‚ when the power lines surged it caused some buzzing noise that gave John‚ the main character‚ a headache because he was trying to concentrate on playing basketball
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Report ------------------------------------------------- Old Dominion Freight Line Inc. Bryson DeVan‚ Rachel Lassoff Old Dominion Freight Line Inc.‚ or ODFL‚ is a truckload motor carrier that operates in both the United States and North America. It provides regional‚ inter-regional‚ and national services across North America and has established itself as leader in the freight industry (Old dominion freight line Inc. Profile‚ n.d‚ n.p). ODFL’s success can be seen in its steadily rising stock
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