PEST Analysis The PEST Analysis identifies changes in the market caused by: Political ‚ Economical‚ Social and Technological factors. Political Analysis and Factors: Those Non- Alcoholic Beverages like; Coca-Cola‚ are within the food category‚ under the FDA (Food and Drug Administration). The government has control over the manufacturing procedure of these products in terms of regulations.Companies who fail to meet the standards of law‚ are fined by the government. Following are provided some of
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different CEOs who have led Coca-Cola using the three leadership styles of managerial leaders‚ visionary leaders and strategic leaders? Use examples from the case to support your arguments. 2. What is your assessment of executive succession strategies at Coca-Cola? To what extend do you think executive succession planning is important for the success of a company like Coca-Cola? 1. How would you describe the leadership styles of the different CEOs who have led Coca-Cola using the three leadership
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Catalin Chelsoi Module 6 Coca-Cola 1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy? I think that Goizueta believed that Coca-Cola could gain better sales from standardizing its productions around the globe to get the same type of consistency everywhere you went. The benefits of such a strategy are lower costs especially in the advertisement portion
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.7 Weakness…………..……………………………………………………………..….….9 Key success factors….………………………………………………………………...10 Conclusion and recommendation………………………………….…………………10 Reference……………………………………….………………………………………11 I. INTRODUCTION 1. Background Coca-Cola‚ often referred to as Coke (generic trademark)‚ is a carbonated beverage that is available in stores‚ restaurants‚ and vending machines across the world. Invented in Atlanta‚ Georgia‚ by Doctor John Pemberton‚ a pharmacist‚ in 1886‚ it has become
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Who We are Coca-Cola Foundation Philippines was established by The Coca-Cola Company and Coca-Cola Bottlers Philippines in November 1986‚ to demonstrate the long-term commitment of Coca-Cola to corporate citizenship in the Philippines. The Foundation envisions “people from all walks of life working together to make a meaningful difference‚ building a better Philippines for generations to come”. Its mission mirrors that of The Coca-Cola Company: To refresh the world. Inspire moments of optimism
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PESTEL Analysis: (COCA COLA) Political The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations‚ the government has the power to set potential fines for the companies that did not meet their standard law requirement. The company has monitored the regulations and politics in each country to maintain and protect their brand image by assigning the risks. Such regulations are made
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Discuss the PESTEL changes of an organization over the last decade. PESTEL Analysis for Coke Coca-Cola‚ the largest manufacturer‚ distributor and marketer of beverage concentrates and syrups in the world. Coca-Cola is recognized as the world’s most valuable brand. They market four of the world’s top five non-alcoholic sparkling brands‚ including diet and light beverages‚ mineral water‚ enhanced waters‚ juices and juice drinks‚ teas‚ coffees and energy and sport drinks. Through the world’s largest
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Classification System (NAICS) code for the Coca-Cola Company is 3121 (U.S. Census Bureau‚ 2012). This NAICS code is used to identify Soft Drink Manufacturing. However‚ the icon Coca-Cola is not in this industry alone. The data of 2002 identifies 2‚908 competitors in this category (U.S. Census Bureau‚ 2002). This NAICS code encompasses establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters. Although Coca-Cola has made its global footprint as a leading
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The public issue facing The Coca-Cola Company was its impact on availability and accessibility on water sources. A Public issue is mostly the one that affects a person’s day to day life. The traditional use of land by communities and farmers on a diverse scale of production becomes much more difficult when water sources are at risk. (Hwang & Steward‚ 2008). Water conservation had become a huge issue in India and all over the world. A decade ago Coca-Cola faced a major crisis in south India. The
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campaign is a marketing strategy from Coca-Cola company created by Oligivy agency in Australia 2011. Later‚ the campaign spread out more than 70 countries around the world. Coca Cola designed to increase the consumption of Coca-Cola and to raise brand awareness. Coca-Cola’s marketing analysis stated that in Australia teens and young adults were not consuming Coca-Cola products. Moreover‚ half of them had not had a Coke for over a month. Then Coca-Cola create a new package where one side of
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