The Fashion Cannel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Already have male audience interest‚ 55% male Segment is strong with 18-34 year old females Smaller
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Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
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IMBB Subscribe Fair & Lovely Multi Vitamin Cream Review by Punam on July 1‚ 2010 · 43 comments Fair & Lovely Multi Vitamin Cream Hi Girls‚ here is my second review on The Very famous and widely used Product “Fair & Lovely”. If you are regularly using it then you definitely fall in love with it. Actually I was searching for the Review of Fair & Lovely on IMBB‚ I thought somebody must have already written but strange nobody has written about Fair & Lovely. So I thought Let me have
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Rongsheng Yuan MGMT250 Hector Martinez Case analysis#2 03/27/13 Amelia Rogers‚ the account director for Tassani Communication‚ worked with the Marketing director‚ Guy Johnson. Johnson informed her that Dave Burns‚ the creative director had phoned him to discuss the direction of the “Rust No More Muffler” project. The problem is if Amelia need to take up the situation with Jim Paglia‚ the COO of Tassani Communications. Rogers‚ Burns and Johnson worked on a variety of ideas for the “Rost No
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“Cultural Norms” By: Tiffany Rushing Cultural norms are behavior patterns that are typical of specific groups. (North Central Regional Educational Laboratory) We have cultural norms due to how we do things as a country‚ the community we live in‚ and how our families do things. We learn at very young ages what is considered normal‚ which is what a cultural norm is. One of our country’s cultural norms is the emphasis on promptness
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Cultural norm - “The term ’culture’ refers to attitudes and patterns of behavior in a given group. ’Norm’ refers to attitudes and behaviors that are considered normal‚ typical or average within that group.” (“Cultural norms: Definition & values - video & lesson transcript‚” 2003) After watching Ted speeches‚ I was shocked as to why I haven’t watched Ted Talks yet ! Listening to the different cultural norms‚ and stereotyping these women went through was interesting; and very much true as I was brought
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Case Analysis 2 In Case Study Two‚ I analyzed the conversation between Vic the CEO of Nuf Fun and Hinde‚ the Assistant Head of Product Development about Carvers‚ the product designer in the Product Development Center. The conversation consisted of carvers inability to work effectively with the product development team. Hinde stated that the team felt that they couldn’t go to Carver with an idea‚ because he would tell them to fill out the forms in the procedure manual. While in the meantime‚ he’s
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important one for ARAVALI and it would be foolhardy to break it. It gives the organization very valuable positioning and it would be important to make good use of it. ^ « v Case Analysis 11 Suresh Sharma Associate Dean The Livelihood School (Basix Group)‚ Hyderabad e-mail: suresh@thelivelihoodschool.org T he case is about the dilemma ARAVALI is faced with—whether to increase its coverage in terms of number of client organizations‚ geographical area and/ or diversification of activities
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ase Study: Cultural Norms‚ Fair & Lovely‚ And Advertisin I consider they are doing a terrific job; but again even when they reworked the advertising message‚ ¨advertising focus is now on the message that lighter skin enables women to obtain job conventionally held by men¨. The idea is still unconsciously there (success based on skin color). AIDWA and other campaigns will persist on their attempts to remove the product. As I said before‚ I think ads should be explaining what the product is about
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Cultural Diversity Week One 1. Some cultural diversity examples are‚ but not limited to; Geographic location‚ military and work experience‚ family status‚ income‚ religion‚ languages‚ and education. 2. I identify mostly with members of a less elite group of people. These members are not recognized by their race nor are judged by what they have done in their past but are praised by what they are doing in their present
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