develop a Strategic Business plan for a commissioned company (Hugo Boss) in the course Creative Businessmanship in the Master Program Applied Textile Management & Fashion Management at University Of Boras. Executive Summary HUGO BOSS is a world wide known brand in the field of fashion‚ offering high quality mens- ‚ womens-‚ body- and since 2008 also kids wear besides other lifestyle products such as fragrances and accessories. The Hugo Boss AG is generating a total turnover of about 1.5 Billion euro
Premium Brand Brand management
Hugo Boss is a luxury product company and its core business is in the sales of high-end design clothing. However‚ it also sells royalties such as its colognes‚ watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate
Premium Hugo Boss Income Revenue
is essential and the company ensures the same through their suppliers by enforcing contracts stating that they will meet all statutory requirements and observe social standards. • Hugo Boss enforces charitable work around the world. Their partnership with UNICEF includes work with “schools for Africa”. • Hugo Boss offers products from women’s wear‚ children’s and men’s wear to accessories for casual to formal wear. • The firm has 5‚700 points of sale worldwide and 287 shops. • Customers
Premium Working capital
CASE 14-2: TRIGO EXPORT CO.‚ LTD. The pricing of products for export sale is covered here‚ with logistics practices and costs having considerable influence. Question 1: Ziola’s export packaging materials consisted of at least 40% recycled contents. Should this be mentioned in the quotation given to the potential Brazilian buyer? It would not hurt in case somebody reviewing the bid happened also to be interested in environmental protection. However‚ note that they are buying tractors to use in
Premium Containerization Containers Cost
and goods is that‚ the services requires more professional knowledge and experience to evaluate its performance. The goods has a fixed standard which can be measured. Services as a people’s business is more complicated to analyze‚ particularly for supply department. Furthermore‚ for evaluating and improving the final purpose which is increasing the customer value‚ letting different function departments to do their experts will also make it easy to get feedback and improve their effective and efficiency
Premium Procurement Purchasing Definition
Subject – Supply Chain Management Semester - III Case - 1 John Deere and Complex Parts‚ Inc. On Friday‚ November 22‚ 2000‚ Blake Roberts‚ Hayley Marie‚ Stan Ealdns‚ and John Pearson‚ members of one of John Deere’s supplier evaluation teams‚ were discussing the performance of Complex Parts. It had provided questionable service to John Deere’s Moline unit over the past year‚ and they were wondering if this merited giving Complex Parts’ business to a different supplier. They needed
Premium Supply chain management Mobile phone
Zara’s supply chain case study Contents Declaration: 1 Introduction 3 SCM tools and techniques 4 Advanced concepts and Future trends of SCM 6 Linking theoritical concepts and real life SCM 9 ZARA gaining competitive advantage using SCM 10 Managing global supply chain 12 Bibliography / References 12 Introduction The aim of this case study is to analyze how ZARA has achieved its success through various business strategies. In particular‚ we will focus on supply chain management the
Premium Management Marketing Supply chain
Adidas |Adidas | |[pic] | |Type |Public (AG‚ FWB: ADS) | |Founded |1924 (registered in 1949)[1] | |Founder(s) |Adolf Dassler | |Headquarters |Herzogenaurach‚ Germany | |Key people
Premium Supply chain management Supply chain Adidas
directed the company on the path of incorporating sustainability and the concept of creating shared value within its value chain to match the companies’ core concepts and business values with regards to the triple bottom line. This paper centers on Nestlé’s role in the future global food system and how partnering with competitors and suppliers impacts sustainability within the supply chain‚ the potential conflicts Nestle faces as a leader in the chocolate‚ dairy‚ and coffee industry‚ and how conflicting
Premium Agriculture Sustainability
UPS Supply Chain Solutions SM case study Hitachi Hitachi GST Streamlines Global Distribution Network Hitachi‚ Ltd. is a leading global electronics company headquartered in Tokyo‚ Japan. In 2003‚ the company founded Hitachi Global Storage Technologies (GST) by combining its storage technology business with IBM’s Storage Technology Division (STD). As the two businesses merged‚ Hitachi GST chose UPS Supply Chain Solutions to implement a global distribution system. Global Storage Technologies
Premium Hard disk drive Supply chain United Parcel Service