Executive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks‚ particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44‚ married‚ living in urban China‚ and purchasing for personal
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People have always told me that high school and college would be the best times of my life. Not only do young adults get to venture off from home on their own during college‚ but they finally get to make their own decisions without having to wait for the approval from a parent. Yes‚ high school was very fun‚ but for some reason it just can’t be compared to college life. What else could possibly be the blame for this other than the parties? College parties are very outgoing‚ but they also create a
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between two or more objects‚ ideas‚ events or theories. | Contrast | Similar to compare‚ but differences should be emphasised | Criticise | Assess the merit of something. Consider both good points and bad points and give the results of your analysis. | Define | Give precise meanings with key details. Examples may be useful. | Describe | Recall specific details about size‚ cost‚ texture‚ appearance etc. | Discuss | Present a point of view after considering both sides of an issue or question
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Programme: BTEC Higher National Diploma (HND) in Hospitality Management Unit Number and Tittle: Food and Beverage Operations Management (Unit 5) Unit Level: L/601/1971 (Level 4) Module Tutor: Dr. Sam Hazra Learner: GERGANA TSAREVA College ID: GT21132 Submission date: 25th March MARCH 2013 PAGE OF CONTENT 1. LO1. Understand different food and beverage production and service systems……………….3 2. 1.1Characteristics of food production…………………………………………………………………………………………3 3. 1.2 Factors affecting
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College Students Drunk so Much? "Alcohol abuse on college campuses has reached a point where it is far more destructive than most people and today realize and today threatens too many of our youth." -Senator Joe Lieberman Why do college students drink so much? This timeless fad has effected this generation in high percentages since the beginning of college education. Today in America it is estimated that approximately 29% of college students are regular alcohol abusers. Another recent study by
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Exam case Australian Beverages Limited Pre-seen information Semester 1 2010 Australian Beverages Limited — Pre-seen information A. Introduction to Australian Beverages Limited — March 2010 Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s‚ the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories‚ such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in
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NVQ2 UNIT 57: SUPPORT INDIVIDUALS TO EAT AND DRINK 1.1: Would the residents what they would like to eat or drink ‚ I would do this by making eye contact so they know they have my 100% focus on them ‚ then I would ask them what they would like and always give them a choice to choose from ‚ EXMAPLE I would say Mrs 0 ‚ what would you like to drink and eat ? and then I would tell them the choices of what meals and drinks is to offer ‚ if they need to shown the meals then I would show
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Food & Beverage Operations May2010 www.cthresources.com Page 1 www.cthawards.com 1 Content I. II. Description Learning Outcomes III. Syllabus IV. Assessment V. Chapters 1 - 8 www.cthresources.com Page 2 www.cthawards.com Description Description The aim of the Food & Beverage Operations module is to provide students with an understanding of the operational & supervisory aspects of running a food & beverage operation for an international clientele in a range of establishments
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Comparative Study On Consumption Patterns Of Soft Drinks And Fruit Juices A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying
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BEVERAGES INDUSTRY IN INDIA: Indian beverages industries size is Rs. 8000 crores and it is dominated by two players’ viz PEPSI & COKE. This high profile industry has lot of potential for growth as per capita consumption in India is 9 bottles a year as compared to 20 bottles in Sri Lanka‚ 14 in Pakistan‚ while 12 bottles a person in Nepal. The RKG Group is India’s leading supplier of retailer brand carbonated & noncarbonated soft drinks‚ with beverages manufacturing facilities in India
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