BOARD OF DIRECTOR 6 HISTORY 8 Kumpulan Guthrie Berhad 8 Golden Hope 8 Nationalization 8 VISION & MISSION 9 OBJECTIVE 9 COMMUNICATION 10 CONTROLLING 11 Organizational structure 12 STRATEGIC PLANNING 13 LEADING STYLE 17 ANALYSIS 18 CONCLUSION 19 INTRODUCTION First of all‚ we want to thanks to ALLAH for his mercy and guidance in giving me strength to complete the task that had been given to us. We still managed it even facing some problems during completing the task
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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Online Shopping or Traditional Shopping Janece Turner South University Online Online Shopping or Traditional Shopping Modern society has given us more options for shopping than we ever had before. Instead of having to get in your car and drive to a store you can now go on the internet and shop at any store that you can drive to and even more. In this paper I will discuss the advantages and disadvantages of online shopping to that of traditional shopping. Before the invention of online
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According to the article entitled Online Grocery Shopping: Ripe Timing for Resurgence‚ Maya Swedowsky report that the online shopping for groceries in United States of America is reborn and increasing as the consumers’ behaviour is changing towards online tools to fill in their grocery bags and have been influenced by four factors‚ which are convenience‚ usage of broadband‚ Generation Y‚ and customization of products. This can be proven by the number of grocers which has increased more than 13 times
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1. Situation Analysis Company Background & Products AstonsSpecialities started its first outlet in a coffeeshop along East Coast Road‚ opposite the current 112 Katong Mall in 2005. (Astons‚ 2009)It specializes in steak and has attracted the media interest and a group of loyal consumers for its tasty fare (steaks)‚ reasonable pricing and good service. With good response and feedback from consumers‚ Aston Specialties shifted a few doors away and opened its very own shop-front to provide its
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A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage‚ process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product‚ price‚ promotion and price) and the external sociological influences on the consumer (family‚ friends‚ neighbours other informal and non-commercial sources‚ social class and cultural and subcultural
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On-line shopping and Traditional shopping Yvonne (YIBO) Zhang Student ID ：100874238 Oct 13 2014 Professor : Catrina Ascenuik Nowadays‚ more and more young people choose on-line shopping instead of traditional shopping. Nevertheless‚ traditional shopping is still of great importance in contemporary society. Both of them are indispensable to human’s life. Despite the same purpose of on-line shopping and traditional shopping‚ there are three obvious differences between them
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Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector
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Who is a Consumer ? Any individual who purchases goods and services from the market for his/her end-use is called a consumer. In simpler words a consumer is one who consumes goods and services available in the market. Example - Tom might purchase a tricycle for his son or Mike might buy a shirt for himself. In the above examples‚ both Tom and Mike are consumers. What is the difference between a consumer and a customer? Generally‚ a consumer refers to individuals who buy for themselves or their family
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developed an open attitude and accepted trends and fashion of the new generation. Rather than developing the country’s fashion trends‚ the designers are now keen on developing global fashion trends to be followed worldwide. This demands an open attitude towards the textile‚ garment and fashion trends across different parts of the world. Off late‚ the Indian garment industry has been in great demand in the international markets due to the feel-good texture of the Indian textiles like silk. The garment
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