integrated marketing communications approach? What was the promotional objective as it repositioned itself in the "synchronized commerce" marketspace? UPS has been in the package delivery business for 95 years‚ providing services to businesses and consumers worldwide in more than 200 countries. In 1994‚ UPS began to investigate the potential of e-commerce and started an internal group focused on enabling e-commerce. UPS redefined its core business and found ways to change its structure and processes
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ICRA RATING FEATURE TWO-WHEELER INDUSTRY: GROWTH DRIVERS INTACT Contacts Anjan Ghosh aghosh@icraindia.com (+91-22-30470006) Subrata Ray subrata@icraindia.com (+91-22-30470027) Jitin Makkar jitinm@icraindia.com (+91-124-4545368) Overview The Indian two-wheeler (2W) industry has shown a strong volume growth over the last two-years‚ having grown by 25% in 2009-10 and 27% in 2010-111 to reach 13.3 million units. This strong double-digit growth has been driven by multiple factors. One reason
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Royal holloway university of london (ma marketing) | The Consumers’ Perception of Tesco‚ Sainsbury’s and M&S Brand Image to Explore Marketing Strategies | | | Candidate Number: 1304246;1303209;1307666;1304762;1303944;1308328 | 2012/12/3 | Abstract As supermarkets’ multidimensional operations go deep into human beings’ daily livings‚ the report is going to observe the difference and similarity tactics of supermarkets‚ and how the images in six different attributes of supermarkets
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INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution
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To: Brita Cloghesy-Devereux From: Ben - 300215504‚ Harper Date: March 12‚ 2018 Re: Assignment 4 – Understanding Segmentation 1. Original name from PRIMZ5: Asian Avenues – Rename: Asian on the rise 2. Segment Background - Asian Avenues: consisting of Chinese and South Asian immigrant families‚ the segment focuses on urban lifestyle and outdoor activities such as sport events and exhibitions. Their social value emphasizes multiculturalism due to diverse demographic. Most of the families have moderate
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this opportunity to thanks Mr. S. N. Mahapatra‚ Assistant Vice President and Mr. Sri Nath Yadav‚ Deputy Area Manager ‚ Bajaj Allianz for making me realize new dimensions which earlier seemed beyond the scope of vision for me by allowing me to carry out my summer training at this rapidly progressing company. I also thank Mr. Santosh kumar Srivastava Sr. Sales Manager‚ Bajaj Allianz for helping me to carry out the project successfully through untiring guidance as my project head. I place on
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Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 A Study on Consumer Behavior towards Eco-Friendly Paper By P. Kishore Kumar & Dr. Byram Anand Pondicherry University‚ India Abstract- The purpose of this study is to understand the variables affecting the consumer behavior while purchasing green products. Eco-friendly paper i.e. paper which is manufactured from used paper and reduces the harm to environment compared
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. 1.What is the market segments targeted? Market segment targeted that the company create the different marketing campaign that will satisfy to the different customer’s need. Therefore‚ business should be flexible with their service or product for keeping changing their product to match with the customer’s need. So the market segmentation will be able to build the loyalty relationship that will motivate the customer to buy the product or service again. According to the video case‚ Marriott Corporation
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46‚632 Iran/Teheran 2‚536 3‚441 7‚098 9‚002 9‚635 Japan 354‚817 319‚473 246‚465 183‚284 191‚836 Kiribati 52 1 - - 2 South Of Korea 132‚559 123‚879 124‚964 126‚709 121‚846 Maldives 269 218 148 223 918 Mongolia 516 127 142 433 318 Macau 151 114 132 333 360 Maldova 68 82 53 46 64 Nepal 623 345 613 502 605 Nauru 1 2 - - - Pakistan 826 1‚544 1‚300 1‚806 1‚246 People Republic of China 129‚121 199‚538 196‚863 236‚868 310‚904 Palau
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(AS) 17 Segment Reporting Contents OBJECTIVE SCOPE DEFINITIONS IDENTIFYING REPORTABLE SEGMENTS Primary and Secondary Segment Reporting Formats Business and Geographical Segments Reportable Segments SEGMENT ACCOUNTING POLICIES DISCLOSURE Primary Reporting Format Secondary Segment Information Illustrative Segment Disclosures Other Disclosures ILLUSTRATIONS Paragraphs 1-4 5-18 19-32 19-23 24-26 27-32 33-37 38-59 39-46 47-51 52 53-59 214 AS 17 (issued 2000) Accounting Standard (AS) 17 Segment Reporting
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