Bajaj Auto Limited Vision & Mission Bajaj doesn’t have a straight vision or mission statement. They define it in terms of brand identity‚ brand essence (derived from mission) and brand values. Bajaj’s Brand Identity Bajaj’s Brand is the visual expression of its thoughts and actions. It conveys to everyone Bajaj’s intention to constantly inspire confidence. Customers are the primary audience for Bajaj’s brand. Indeed‚ our Brand Identity is shaped as much by their belief in Bajaj as
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factors that‚ according to you‚ contributed to the near iconic status of the Bajaj/Chetak brand? (16 marks) < Answer > “By early 2000s BAL lost its title of India’s largest two-wheeler company.” Was BAL unprepared for the challenges particularly with respect to consumer satisfaction‚ technological innovation‚ competition etc.? Justify. (15 marks) < Answer > “By early 1990s it was clear that BAL had no future in the scooters segment.” a. Broadly explain the product life cycle of Chetak. b. Analyze the strategies
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A Study On Consumer Preference Regarding Two Wheeler in Ghaziabad 1 Table of Contents CERTIFECATE ........................................................................................................................ 3 ACKNOWLEDGEMENT ......................................................................................................... 4 PREFACE ................................................................................................................................. 5 1. INTRODUCTION
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support. Industry overview: Bajaj Auto Limited is an Indian motorised vehicle-producing company. Bajaj Auto is a part of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune‚ Mumbai‚ with plants in Chakan (Pune)‚ Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports automobiles‚ scooters‚ motorcycles and auto rickshaws. Bajaj Auto is the world’s third-largest
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Analysis of consumer perception towards aesthetic surgery In context‚ a man’s perception will affect his decision to purchase aesthetic surgery from a particular business. Perception is defined as the process by which an individual selects‚ organizes and interprets stimuli into a meaningful and coherent picture of the world (Quester et al.‚ 2014). Perception is an internal influence that affects consumer buying behaviour. (Figure 1). Figure 1: Perception is one of many internal influences that
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A PROJECT REPORT ON Study of Life Insurance & Marketing Strategies [pic] OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD‚ Firozabad Submitted to U. P. TECHNICAL UNIVERSITY‚ LUCKNOW ===================================== In partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION 2008-2010 Submitted by Ankur Goyal MBA-III Semester [pic] INSTITUTE
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Introduction OF Company Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj in Rajasthan in the 1930s. Bajaj Auto makers and exports automobiles‚ Scooters‚ motorcycles and the auto rickshaw. The Bajaj Group can into existence during the turmoil and the heady euphoria of India’s freedom struggle. Jamanlal Bajaj‚ founder of the Bajaj Group‚ was a confidante and disciple of Mahatma Gandhi‚ and was deeply involved in the effort for freedom. The integrity‚ dedication‚ resourcefulness
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FATIHI AGBAJE 13204792 DIMITRIS KASIDOKOSTAS 13534381 GREGORY ZAKHAROV 13556886 WORD COUNT: 3856 Index Executive summary 3 Introduction 4 Objectives 6 Research Methodology 8 Research Analysis and Findings 9 Decision Making Process 9 Means-end Chain model 13 Fishbein Model 15 Attitude Theory Model 17 Conclusion 19 Marketing Recommendations 20 References
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“POSITIONING OF BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR” SUMMER INTERNSHIP REPORT Submitted for the Partial Fulfillment of MBA Degree Of AMITY UNIVERSITY‚ UTTAR PRADESH In the FACULTY OF MANAGEMENT By AMARDEEP SINGH A0102107004 [pic] Under the supervision of Mr. Jitendra Kumar Lecturer AMITY BUSINESS SCHOOL AMITY UNIVERSITY‚ UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA 2008 ACKNOWLEDGEMENT The project
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competencies – Bajaj Auto Pre - Demerger structure Promoter Group 30% Public 68% Bajaj Auto 0.05% Public Allianz 49% Allianz Allianz 100% 24% 74% Maharashtra Scooters Bajaj Auto Holdings 50% 26% Allianz Bajaj Life Insurance Company 5% Page 7 50% Bajaj Auto Finance Bajaj Allianz General Insurance Co Bajaj Allianz Financial Distributors Public 38% 74% 50% Public 6% 95% PT Bajaj Auto Indonesia 9% Bajaj Hindustan
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