"Analysis of consumer perception in 2 wheeler segment of bajaj" Essays and Research Papers

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    Two Wheeler Two Wheelers in India India‚ is the second largest producer of two-wheelers in the world. In the last few years‚ the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians‚ especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry‚ bikes and scooters cover a major segment. Bikes are considered to be the favorite among

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    and retrieval system‚ in any form or by any means‚ whether electronic or mechanical‚ now known or hereinafter invented‚ without the express written permission Contents Introduction 1. The Law of Leadership 2. The Law of the Category 3. The Law of the Mind 4. The Law of Perception 5. The Law of Focus 6. The Law of Exclusivity 7. The Law of the Ladder 8. The Law of Duality 9. The Law of the Opposite 10. The Law of Division 11. The Law of Perspective 12. The Law of Line Extension 13

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    Bajaj Auto Ltd Swot

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    Industry 2 1.1 PESTEL Analysis of the Indian Automobile Industry 2 1.1.1 Political: 2 1.1.2 Economical: 2 1.1.3 Social: 3 1.1.4 Technological: 3 1.1.5 Environmental: 3 1.1.6 Legal: 4 2 Bajaj Auto LTD: Company Overview 5 3 SWOT Analysis of Bajaj Auto Ltd. 6 3.1 Bajaj Auto Limited: Strengths 7 3.1.1 Strong market share 7 3.1.2 Robust brand recognition 7 3.2 Bajaj Auto Limited: Weaknesses 8 3.2.1 Vehicle recalls impacting the company’s reputation 8 3.2.2 Labour dispute affecting production 8 3.3 Bajaj Auto

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    Overview of Two Wheelers

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    Overview of Two Wheelers Talking of the two wheeler industry‚ the names that effortlessly come to us is Bajaj Auto‚ Hero Honda‚ TVS Motor‚ Yamaha Motor‚ Kinetic and others. The two wheeler segment has played an important role in giving a push to the automobile industry in India. In fact‚ the production‚ sales and exports of the two wheelers is a fair indication of the growing importance that it enjoys in this country’s manufacturing economy. An overview of the two wheeler industry makes this clear

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    Company Analysis: Bajaj Auto Ltd. History Bajaj Auto Limited is an Indian motorized vehicle-producing company. It is the flagship company of the Bajaj Group‚ founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune‚ Maharashtra‚ with plants in Chakan (Pune)‚ Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Baja Auto motorcycles in production are the XCD‚ Platina‚ Discover‚ Pulsar and Avenger. Bajaj Auto is the world’s third-largest manufacturer of motorcycles and second-largest

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    Bajaj bikes under 60‚000 Bikes are now an inevitable part of our life. It is one of the easiest modes of transport. And to our favor there are many more companies for us. It gives us a good choice to choose for the best of the model. Nowadays the market is facing the bottlenecks with the emerging trends of the new wheels on roads. The reason behind this backdrop of down in the market can be attributed to the EVs and the other new fields. Apart from all this‚ the investors are quite much interested

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    Two Wheeler Industry

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    SECTOR REPORT PRIVATE CLIENT RESEARCH MAY 13‚ 2010 Arun Agarwal arun.agarwal@kotak.com +91 22 6621 6143 Two Wheeler Industry Fundamentals still attractive; valuations...... Over the years the two wheeler sector has played a key role in a country like India where majority of population lives in rural or semi-urban areas without adequate transportation facilities. The Indian two wheeler market with an annual domestic sale in excess of 9mn units is 2nd largest globally and accounts for 75% of the

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    of production of vehicles from 2 million in 1991 to 10.83 million in 2007–08. Stagnation of the auto sector in markets such as Europe‚ US and Japan on the other‚ have resulted in shifting of new capacities and flow of capital to the Indian auto industry. The Indian automobile industry has been growing at the rate of 15–27 per cent over the past five years. In two wheelers industry‚ Indian companies are the largest manufacturers in the world. Bikes are a major segment in the industry‚ the other two

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    TWO WHEELER INDUSTRY Business Model of 2 wheeler Industry in India As shown above‚ the business model is formulated as input  process  output. For a two wheeler industry‚ The inputs to the OEM constitutes of 1. Import of parts: the basic ingredients for model building are the parts such as drive chains‚ engines‚ components‚ transmissions etc. 2. Auto Component Manufacturer: There are 300+ players in the industry which manufacture auto parts components and perform tasks such as castings‚ forgings

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    Markets Motorcycles: Overall Two-wheeler sales of Indian players is dominated by the domestic market and‚ within it‚ by motorcycles. After growing at a sharp clip from the late 1990s‚ motorcycle sales witnessed a 7.8% drop in volume in 2007-08‚ due to falling domestic demand as a result of rising interest rates and many private sector banks reducing their retail lending exposures. 2008-09 saw a modest increase in motorcycle sales of 4%‚ driven largely by growth in cash sales. Even so‚ sales of

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