non-Englishspeaking countries (besides the local language)”. American Marketing Manager’s Handbook points out that an advertisement should have four functions: AIDA‚ which represent four words - Attention‚ Interest‚ Desire‚ Action. 1. Attention - a good advertisement should attract the consumer to direct their attention to the product of it. 2. Interest - the introduction and publicity of an advertisement should arouse consumers’ great interest. 3. Desire - the publicity of advertising should stimulate consumers’
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emphases on the misconception of the advertisements that people see on a daily basis. In this advertisement by belk‚ the main item being sold is her floral maxi dress and the items she is holding as well. The subtitle “Welcome to pretty in prints” clearly dictates that the model’s floral maxi dress is the main focus of the advertisement and that the viewer’s eyes should be drawn to her outfit. The first thing that caught my attention about this piece of advertisement was that it was trying to sell women’s
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In this assignment‚ we will look at print advertisements from newspapers and magazines and what they say about their products‚ their consumers’ lifestyles‚ who is included and excluded from these products demographics‚ how we personally respond to these ads and what these products’ ads are saying about our culture and our society. You have THREE options for the focus of this essay: Discuss how your ad promotes a positive or negative social message. Does the ad make statements that support
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Impact of Advertisement In the 21st century we all are aware of the development of science and technology and of the progress made by mankind. Science has always given us a lot and one of the gifts of science is mass-media which includes television‚ radio etc. Television is having a great impact on our minds and as a result we learn word to word utterances of the persons acting before us. This is true whether they are in serials or in advertisements. Nowadays‚ we find that children pay more
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Television Advertisement Television advertisement takes an important part of everyday human’s life. Everyday tons of people in America and world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch. For example‚ commercials tend to appear on the radio‚ foot ball game where a lot of people are watching‚ and in on television. Advertisement is seen many times especially on television
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words): Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoints do you agree with? Use specific reasons and examples to support your answers. Advertising is a part of the market economy which could change seller and buyer behavior. Some supporters think that advertisements offer us a number of good new products. Moreover‚ the others ague that it encourages us to own some unnecessary
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Indian Streams Research Journal Available online at www.isrj.net Volume 2‚ Issue. 6‚ July 2012 ISSN:-2230-7850 ORIGINAL ARTICLE ’Herbal Cosmetics’ Anil Samleti‚ Shrinivas Bumrela‚ Snehal Dhobale‚ Vaibhav Kekre‚ Sinhgad Technical Education Society‚ Sinhgad Institute of Pharmaceutical Sciences‚ Lonavala‚ Pune (MS)‚ India 410401. Email : Samleti_anil@rediffmail.com Abstract: Mother Nature has provided human‚ the favorite creation of God‚ with all that he needed to live on this
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client-servicing department. While copywriters provide the words that are read or heard in the advertisements‚ the art directors are responsible for the visual part of the campaign. The ability to understand and interpret the motivation of the audience and the characteristics of the products are the main skills required here. Media Department:This department is responsible for placing the advertisements in the print or electronic medium‚ from where they reach the target audience. The work entails
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COSMETICS C osmotics are substances used to enhance the appearance or odor of the human body. Cosmetics include skincare creams‚ lotions‚ powders‚ perfumes‚ lipsticks‚ fingernail and toe nail polish‚ eye and facial makeup‚ permanent waves‚ colored contact lenses‚ hair colors‚ sprays and gels‚ deodorants‚ baby products‚ bath oils‚ bubble baths‚ bath salts‚ butters and many other types of products. A subset of cosmetics is called "make-up‚" which refers primarily to colored products intended
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promote this by using advertisements which are still active today. The first line of this advertisement is an orange recycling symbol and next to it is an equal sign‚ with a Nike shoe. Under this line the advertisement states “what can your trash make?”. This advertisement gives its audience a clear view of sustainability and how the trash that they throw away everyday can make Nike shoes. Physical Description The Nike Reuse-A-Shoe advertisement is a 7.76x6 square advertisement. The background is
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