Berlitz https://www.youtube.com/watch?v=YsCR9Y4Ymvo The two videos in question are both ads for Language Schools. Berlitz is a global language school with around 550 different locations while Perth Language Institute is a language school based solely in Perth‚ Australia. They have both created television ads with the purpose of convincing the audience that language is important. In both ads end with fatal consequences as a result of miscommunication due to the wrong understanding of a word
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Stereotype is generally a generalization about a group of people that other people make based on their personal experiences or limited knowledge. In advertising industry‚ stereotypes conform to a visual pattern of appearance and behavior that is easily recognized and understood to communicate to the audiences. Sometimes stereotype is deliberately set up to stimulate demand particularly in women and beauty business. Producers create needs by using images of ideal women which are
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“Close to Home”‚ which is fitting for what the ads about. The ad is tough and troubling to watch‚ it helps set the tone for how important the message that they are sending is. It leaves the viewers wanting to know what happens next. By looking in depth at this ad‚ we can see how AT&T cares about your life‚ they use pathos to help you imagine yourself into becoming the characters in the ad‚ so you could get the full effect of the commercial. The ad starts off a as quiet day with slow music‚ with
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2013 English 1101 Teen Pregnancy Prevention Chicago’s teen pregnant male ads have effectively dropped the pregnancy rates in Chicago by 33% according to the Chicago Department of Public Health between 1999-2009. Healthy Chicago is a Public Health system that influences ways to a healthy life‚ promotes preventions and control that personally affects individuals‚ and offer healthy assistances to the city. The ad shows an unhappy African-American male pregnant on the left side of the picture
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set by Advertising Standards Authority (known as ASA)‚ it basically tightens the creative freedom to cigarettes advertising. However‚ Silk Cut advertising has successfully launched a campaign that break through the tradition of cigarette ad‚ as well as print ad in the world. This document will be covered the areas of‚ why the campaign was launched‚ the location of the campaign had run‚ the reason behind and the people who created it. Who creative the Silk Cut campaign? The classic Silk Cut campaign
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1. I found my first ad in a Muscle and Fitness magazine and this specific ad is trying to sell Dyma-Burn and Elite Gourmet. At the top of the page it says “Workout and Reward” and “For your best summer body‚” along with a picture of a man with ripped muscles and lifting weights. The background is black and to the right it explains Dyma-Burn and Elite Gourmet and how it helps your body during workouts. 2. This ad is targeting adults specifically men who are interested in improving the way their body
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In the world of fashion‚ clothing companies are always trying to produce more creative print advertisements than the usual boring print ads to attract more customers. Some chooses to use humor or charming appeals while others choose a shocking way to appeal to customers. Sisley – an Italian fashion brand owned by Benetton Group is one of the fashion companies choosing to present their advertisement in a controversial way (Amrisha‚ par. 4). In 2007‚ Sisley’s print advertisement - Fashioin Junkie was
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Unless there are people out there who are willing to consider a stand fix the subjects they’re confronting. There are two print advertisements that strongly believe in helping the world a safer place. The first ad is from Bic Wite-out showing the struggles of poverty‚ and the second ad is from a Chinese company‚ with a bird committing suicide warning the people about the environment. Bic Wite-out begins with two separate images of a drawing of a boy looking down as he sits on the floor. The dispute
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“Don’t have a boyfriend? Then you probably have acne.” One of the hidden messages the Proactiv ad sends to young girls is that if you have acne‚ you don’t have a boyfriend. Many young people struggle with acne‚ and‚ unfortunately having acne leads them to feel insecure and doubt themselves. Advertisements can encourage young people to value their looks‚ desire a significant other‚ and spend money to look beautiful and accepting by their peers. Advertisements encourage teens to focus on how they
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Young People‚ Researchers and Benetton Contest Interpretations of a Benetton Advertisement Picture JANNE SEPPÄNEN In the spring of 1997‚ four Benetton advertisements were placed in front of Finnish candidates for the matriculation examination. One portrayed a nun and a priest kissing‚ another featured a black wolf and a white lamb‚ a third one was a picture of multi-coloured condoms lined up in straight rows‚ and a fourth portrayed a “family of the future”‚ two adults with a child in between
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