IJRMEC Volume2‚ Issue 2(February 2012) ISSN: 2250-057X CAR MARKET AND BUYING BEHAVIOR- A STUDY OF CONSUMER PERCEPTION Nikhil Monga Assistant Professor & HOD‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee Dr. Bhuvnender Chaudhary Dean‚ Phonics Group of Institution‚ Roorkee Saurabh Tripathi Assistant Professor‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee ABSTRACT The automobile industry today is the most lucrative industry
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The Cognitive Linguistics Enterprise: An Overview* Vyvyan Evans‚ Benjamin K. Bergen and Jörg Zinken [In press for 2006. To be published in ‘The Cognitive Linguistics Reader’‚ by Equinox Publishing Company] 1. Introduction Cognitive linguistics is a modern school of linguistic thought and practice. It is concerned with investigating the relationship between human language‚ the mind and socio-physical experience. It originally emerged in the 1970s (Fillmore 1975‚ Lakoff & Thompson 1975‚ Rosch 1975)
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’ Case 10-2) 1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named
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I. Introduction Crash‚ boom‚ bang! In an instant‚ a car accident can change a person’s life forever. Each year‚ many unsuspecting drivers‚ passengers‚ and pedestrians are killed on the roads of the United States. The main question we ask ourselves is why? Are people killed because of high speed crashes? Did the airbags not deploy at the proper time? Were the roads in acceptable conditions? Unfortunately‚ we can not always determine the causes of all accidents‚ simply because we were not on
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Case Analysis: The Car of the Future Strategic Issues and Problems: The global shortage of oil and its effect on the environment has brought substantial public attention to the renewable and alternative power sources. The technology of using alternative fuel for cars besides gasoline has been advancing rapidly over the years. In light of this‚ car manufacturers have introduced hybrid cars which combine two or more sources of energy as fuel. However‚ many argue that most of
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Accounting 2036 Chapter 1: Introduction I. Private Enterprise and Capitalism a. Private Enterprise i. Individuals own companies that produce and sell services and/or goods for a profit ii. Must be able to obtain cash to begin to operate and grow b. Service companies i. Perform services or activities that benefit individuals or business customers 1. UPS‚ Great Cuts‚ Midas‚ accounting‚ law‚ medicine‚ architecture c. Merchandising Companies i. Purchase goods for resale to customers ii. Wholesalers
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| Final Theatre Paper | Compare and Contrast between Hair and RENT | | [Type the author name] | 5/1/2012 | Theatre Final Essay Theatre has been a prevalent form of entertainment for centuries. As time has progressed‚ the meaning behind theater has shifted to adapt with society appropriately. Different genres of theater have been emerging all throughout history and continue to emerge even today. There are so many different genres of theatre that any individual can relate to it. One
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assignment. Last NamePlease use block letters‚ and enter your name as it appears on your Deakin student card | First Name | Student ID | JAIN | MAYANK | 212337415 | Unit code | Unit name | Campus | Lecturer/Tutor/Unit Coordinator | MIS761 | ENTERPRISE INFORMATION MANAGEMENT | B | Lecturer: DR. JOHN LAMP | | | | Tutor: (as above) | Assignment number / title | Due date | ASSIGNMENT 1 | 15/04/2013 | If this assignment has been completed by a group or team:1. Each student in the
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1.0 ASSIGNMENT 1 1.1 Automobile Industry History The birth of the car as we know it today took several years and the works and developments of many people. It was not until 1885 that the first car rolled down the streets‚ however‚ earlier attempts at steam powered road vehicles were successful‚ giving people the idea that cars as we know them today have existed for a lot longer than they have. In the year 1769‚ a French engineer by namely Nicolas J. Cugnot invented the first automobile to
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Edelman Award Paper Revenue Management Saves National Car Rental By M.K Geraghty and Ernest Johnson In the January/February 1997 issue of INTERFACES magazine‚ M.K. Geraghty and Ernest Johnson were presented as finalists of the Franz A. Edelman award for their presentation on a state-of-the-art Revenue Management System that would turn a huge money losing rental car company‚ National Rental Car‚ into a profitable business within two years. In 1993‚ General Motors took a $744 million dollar
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