INTRODUCTION Marketing is the activity/set of institutions and process of creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large. (American Marketing Association) OR Marketing is the management process responsible for identifying‚ anticipating and satisfying customers’ requirements profitably. (Chartered Institute of Management) The following are the importance of marketing: * Promote product awareness to the public
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* Considering the above problems‚ I realize the company needs some radical changes. Firstly‚ I will write a clear and concise organizational objective to emphasis and communicate to my employees that why it is important to turn around the company from its current situation. Besides‚ I will create new polices and strategies to achieve my objectives. Secondly‚ I will establish an H.R department in order to set up teams and assign them authorities and responsibilities. For instance‚ the H.R department
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science of how an individual works with a group of people‚ oversees their performance‚ and tries to effectively and efficiently get them to exceed the goals set forth by the company. It is a science that has guidelines and rules to follow‚ but varies from one employee to the next. There are four basic pillars to success when it comes to managing your employees: plan‚ organize‚ direct‚ and monitor . These pillars can be incorporated into many different aspects of management‚ but no other aspect is
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integrated Marketing program that delivers Superior value. * Product * Promotion * Price * Place * Build profitable relationships and create customer delight. * Customer value * Customer satisfaction * Capture value from customers to create profits and customer equity. * Creating customers loyalty and retention‚ good customer relationship management creates customer delight. Customer will remain loyal and talk favorably to others about the company and its product
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The registered case under section 25 read with 30(1)‚ talks about the company providing inadequate security to the employee. The CEO is held against this as he is the top official of the company. the security rules were in place stating the employee to confirm with the 24*7 help desk on a new driver‚ but this rule was obviously not followed and hence the mishap. The company went ahead following the law and giving the next of kin‚ Gowramma‚ the mother of the deceased employees‚ the usual statutory
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პიტერის პრინციპი კანადელმა პედაგოგმა ლოურენს პიტერმა ჩამოაყალიბა დებულება‚ რომელმაც მას მთელს მსოფლიოში გაუთქვა სახელი. დებულების თანახმად‚ იერარქიულ ორგანიზაციებში გამუდმებით ხდება კომპეტენტური თანამშრომლების დაწინაურება და თანამშრომლები იღებენ უფრო მაღალ თანამდებობებს მანამ‚ სანამ იმ დონეს არ მიაღწევენ‚ რომლის შესაბამისი მოვალეობების შესრულება მათ ძალებს აღემატება. პიტერის პრინციპის თანახმად‚ იერარქიულ სისტემაში ნებისმიერი თანამშრომელი აღწევს თავისი არაკომპეტენტურობის დონეს. სწორედ აქ‚ არაკომპეტენტურობის
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2.3 learning outcome: Target-Market Strategies: Choosing the Number of Markets to Target Henry Ford proved that mass marketing can work—at least for a while. Mass marketing is also efficient because you don’t have to tailor any part of the offering for different groups of consumers‚ which is more work and costs more money. The problem is that buyers are not all alike. If a competitor comes along and offers these groups a product (or products) that better meet their needs‚ you will lose business
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2.1 Describe key legislation and codes of practice relating to diversity‚ equality‚ inclusion and discrimination in adult social care settings. 2.2 Explain the possible consequences of not actively complying with legislation and codes of practice relating to diversity‚ equality‚ inclusion and discrimination in adult social care settings. 2.3 Describe how own beliefs‚ culture‚ values and preferences may affect working practice. 2.4 Describe learner can: 2.1 Describe key legislation and
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The Production Process Part 1 What is the name of the product? The name of the product is the iPhone 5. It is the 6th generation of the iPhone created by Apple Inc. Explain the benefits of the product. The new iPhone offers a new e-mail feature known as VIP inbox. This allows you to mark contacts as VIP and set up an inbox just for those contacts as well as have them appear on your lock screen over other non-VIP e-mails. The i5 comes with a 4.8 x 2.3 inches screen‚ letting you read through
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wrote many books‚ therefore his teachings of ethical principles are available for us to know and learn about today. Confucius emphasized the magnitude of moral quality in determining the goodness of people’s actions. The chief ethical principle of Confucianism is “li”. Confucius asserted that by living according to this principle‚ one lives in the way of an ultimate man‚ or a true gentleman (McDowell‚ 1983). The philosophy surrounding this principle emphasizes personal and governmental morality‚ correctness
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