background: Apple is an American multinational corporation that manufactures‚ designs‚ markets and sells mobile communication and media devices‚ digital music players‚ personal computers‚ consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player‚ which has been an experience for Apple in dramatic growth since 2001‚ Ipad‚ Imac‚ Apple TV‚ professional software support and application through Itunes store‚ IBooks store‚ Apple Store‚ compatible
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computer manufacturers have attempted for decades to replicate the iconoclastic appeal of the Apple design. None have succeeded in the manner of Apple. When Steve Jobs assumed the post of CEO in 1998‚ he re-revolutionized the entire company. Apple introduced the iMac and iBook product lines for the more basic computer buyers and the PowerBook and G series computers for the advanced purchasers. Apple continues to forge ahead in design with the introduction of the iPod digital music player and the
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1 Apple Inc. is an American multinational corporation that designs and markets consumer electronic‚ software and personal computers. The mission statement of Apple is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork‚ and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store‚ and has recently introduced its magical iPad which
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Apple: Business Analysis II MGT 521 August 22‚ 2011 Apple: Business Analysis II As of May 2010‚ “Apple‚ the maker of iPods‚ iPhones and iPads‚ shot past Microsoft‚ the computer giant‚ to become the world’s most valuable technology company” (Heft & Ashlee‚ 2010). Apple’s expansion in consumer electronics has garnered them a reputation as a powerhouse in this industry also. In this paper‚ I will review‚ analyze and summarize Apple Inc. financial health‚ technological advantages against
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Strategic Audit Project Part II: External and Internal Analysis Paper Medtronic Inc. can easily be compared to le Concorde‚ a turbojet supersonic passenger airliner first flown in 1976. This jet was more than twice as fast as any other airliner ever created‚ flying at speeds of up to 1‚350 mph. The capability to fly at more than twice the speed of a regular airliner equates to twice the flights and premium prices for this astonishing service. The resulting profitability of le Concorde is what
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Direct Marketing‚ Electronic Media. These forms are all used to reach out to an audience to help promote a product or service. Below‚ I have prepared an overview of Apple Inc.’s IMC strategy. Advertising Apple Inc. has an impressive image to uphold and their advertisements certainly add more value to the product itself. Since Apple Inc. is an electronic technology company their advertising campaigns deal heavily with Internet mediums and television commercials. My personal favorite are the “Mac
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Issues Analysis 2 3.0 External Environment Analysis 2 3.1 Analysing the Macro Environment 2 3.1.1 PEST analysis 2 3.2 Industry Analysis 3 3.2.1 Five forces analysis 3 3.2.2 Porters Diamond Model 4 3.2.3 Strategic Group Analysis 4 3.2.4 Industry Life Cycle Analysis 5 3.2.5 Synthesis of External Factors (EFAS) 5 4.0 Internal Analysis 6 4.1 Value Chain Analysis 6 4.2 Internal Factors Analysis Summary (IFAS) 6 4.3 Ratio Analysis 7 5.0
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Internal Analysis RIM‚ one of world leaders in mobile communications market‚ stepped into the telecommunication industry with its pioneered BlackBerry products. The BlackBerry’s wireless platform and line of handhelds provides remarkable functions with fully integrated e-mail‚ browser and organizer applications which today made one of the leaders in wireless mobile communication. RIM’s Successful Strategies With worldwide demand for wireless handheld’s‚ RIM quickly identified the market potentials
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Apple Inc. Ahmet Bayram BUS101 Steven Starks Nov‚ 25 2011 The best way to get to the essence of any company is by evaluating its priorities and that is what Apple Inc. has done to our market is that they have become innovators in our generation. Apple is the largest tech company in the world. With their vast distribution network and strong brand recognition they’ve experienced large growth in share price‚ revenues‚ and income. Apple has almost single-handedly made it easier
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Individual business report IBM and APPLE Executive summary The purpose of the report is to demonstrate the various aspects of the marketing theory and practices. The report selects two well known companies IBM and Apple to do this study. The hardware range from IBM like the note book is selected and the Consumer electronic range like e IPod has been taken as the products for our research. The report studies the various aspects like industrial background‚ company background
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