Nguyễn Hữu Hoàng Hải-EBBA4A the Scarcity Principle of Robert Cialdini Robert Cialdini‚ one of the foremost experts on influence‚ found that people value and desire something more when it is rare or difficult to obtain. He called this the Scarcity Principle). Across numerous experiments‚ Cialdini and others have found that making something rare ("only 5 left")‚ time limited ("one day sale")‚ or unique ("just for you")‚ increases its perceived attractiveness and value. Scarcity surely works in
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Chapter 18 Creating Competitive Advantage 1) Of the following successful marketing strategies in the past‚ today ’s Nike has learned that the most important is ________. A) creating a recognizable brand image B) having creative advertising C) building deep community with customers D) maintaining big-name endorsers E) moving into new product categories‚ sports‚ and regions of the world Answer: C Diff: 2 Page Ref: 527 Skill: Concept Objective: 18-1 2) To gain ________ requires
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W.e.f. academic session 2011-12 Bachelor of Computer Applications SECOND SEMESTER EXAMINATION Code No. Paper L T/P Credits Marks Internal Marks External BCA 102 Mathematics – II 3 1 4 25 75 BCA 104 Principles of Management BCA 106 Digital Electronics 3 0 3 25 75 3 1 4 25 75 BCA 108 Data Structure Using C 3 1 4 25 75 BCA 110 Database Management System 3 1 4 25 75 0 0 6 6 3 3
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1 PART A MULTIPLE CHOICE: ANSWER ALL QUESTIONS Answer all questions. Write in your answer book the number of the question and ONE letter. Question 1 Consider a bond with a 10% coupon and with yield to maturity = 8%. If the bond’s yield to maturity remains constant‚ then in 1 year the bond’s price will be: a. Higher b. Lower c. Unchanged d. Cannot answer based on given information Question 2 The yield to maturity on a bond is: a. Below the coupon rate when the bond sells at a discount
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Introduction: Five Forces Framework Porter’s Five Forces Model is a model that analyzes an industry to help develop a business strategy. The model uses five forces that have been identified to categorize an industry as intensely competitive or not competitive at all and this will then determine the attractiveness of the market.There are many features of an industry in which a company competes that determines the level of competition it will face and the profits it will get. The most famous classification
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Introduction This work was made in order to explain the principles of economics that is handled in society or a country. People‚ companies‚ the government and society must face a common problem: managing scarce resources. Scarcity means that society has limited resources and therefore can not produce all the goods and services that people want to have (unlimited wants). To address the shortage must choose between different alternatives available (go to the stadium or a party‚ buy a coat
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1 Description of Business The business shall be called LONG’S COMPUTERS AND MORE LIMITED. It shall be a private enterprise owned by Akeam Long and members of the Long’s family. This will be focusing mainly on Services and Marketing. This business will involve the repairing of computers‚ laptops and the selling of computers and accessories. The objectives of the firm will be to: - give our customers the best prices on computers and games. -Good quality products that will satisfy our customers
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Nithya Erabelli Texas History 7 November 5‚ 2014 Period 6 The Most Important Principle of Government The most important principle of government in a democracy is popular sovereignty. This is because it acts as the government’s feedback‚ keeps the government limited‚ and lets the people express their feelings. First‚ popular sovereignty is important because it acts as the government’s feedback. If a government is doing very well and keeping the people happy‚ then they receive positive
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C.S Lewis starts off with narrating the main events of his childhood that formed how he thought and acted. Of course the beginning is the character of his parents‚ which he humorously contrasts – emotional and vivacious father‚ calm and rational mother. Other elements are his inclination towards imagining‚ drawing‚ and writing instead of sports due to a missing knuckle in his thumb‚ the turbulence caused by the death of his mother and calm stability‚ the consequential growth in friendship and camaraderie
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CHAPTER TWO REVIEW OF LITERATURE 2.1 INTRODUCTION: In this chapter the researcher has made an attempt to review the relevant literature pertaining to the study of food processing Industry. Referring to the food processing industry many scholars have considered the field of organizational practice as of having greater significance. The food processing industry in India over the 50 years of planned development has made dynamic progress‚ both in terms of number of units and combination to
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