replaced two-thirds of the company’s senior management team and trimmed 3‚700 jobs‚ more than 10% of the company’s work force. Employees of the century-old company thought they had seen the shake-up of all shake-ups. Just wait until they see what Procter & Gamble Co. could have in store. In announcing the $52.4 billion takeover of Gillette‚ P&G’s CEO‚ A.G. Lafley‚ said he planned to "learn a lot from the people at Gillette" and talked about ways the companies could combine Cincinnati-based P&G’s knowledge
Premium Procter & Gamble Chief executive officer
be completed as follows: STAGE 1 Stage 1 of the IMC plan details the research and analysis undertaken in preparing your group’s creative brief. 1. Situation Analysis Perform a thorough analysis of the situation confronting the brand‚ internally and externally. The purpose of this is for the learner to get clarity around the marketing problem or opportunity to be addressed by the advertising and promotional plan. 1.1 Internal Analysis Resource capabilities (relating predominantly company
Premium Marketing Promotion and marketing communications Advertising
Questions: 1) The reengineering efforts of P&G focused on the business process system. Do you think other processes‚ such as the human system‚ or other managerial policies need to be considered in a process redesign? 2) What do you think was the reaction of the brand managers‚ who may have worked under the old system for many years‚ when the category management structure was installed? 3) As a consultant‚ would you have recommended a top-down or a bottom-up approach‚ or both‚ to process redesign
Premium Wal-Mart Hypermarket Management
IMC Plan Outline 1. Executive Summary 2. Problem Statement 3. Situation Analysis a. SWOT i. Strengths of the organization ii. Weaknesses of the organization iii. Opportunities in the environment (e.g.‚ demographics‚ political‚ legal‚ technological‚ social‚ cultural
Premium Marketing
Northwestern University defined IMC as “The process of managing all sources of information about a product/service to which a customer or prospect is exposed which behaviorally moves the consumer towards a sale and maintains customer loyalty.” After I read the definition that Don Schultz gave‚ that made me want to really look into all of the definitions that I could find. As I started to read and search for five (5) different definitions for Integrated Marketing Communications (IMC)‚ I was amazed at the numerous
Premium Marketing Advertising Promotion and marketing communications
Procter and Gamble Case Study An insight on why P&Gs logo change in the 1980s was the right move [pic] By: Anvesh Saxena-02 Sameer- 04 Rajat Aggarwal-06 Alex K-08 Arun Chopra-10 Section B-PGDM General 2011-13 The case in brief • Rumours of P&G involvement in Satanism emerge in the 1970s. • Came in two cycles. 1981-82 and 1984-85 • Rumours surfaced immediately after P&G introduced the tool free no. system to address customer complaints • First rumour claimed
Premium Procter & Gamble Brand Logo
Procter & Gamble: Organization 2005 (A) [Piskorski & Spadini‚ 2007] September 25‚ 2012 Case Discussion Questions These questions are mainly for class discussion. However‚ they will also be quite helpful in preparing for the quiz. The possible essay questions for the exam have already been sent in the guidelines for the first exam. U.S. Divisional Structure in 1955 (Diagram 1) 1. What are the benefits of organizing by product rather than function? By using the product strategy
Premium Management Brand management Product management
Analysis of Coca Cola Company Introduction Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta‚ Georgia. The name "Coca-Cola" was suggested by Dr. Pembertons bookkeeper‚ Frank Robinson.Coca-Cola currently offers more than 500 brands in over 200 countries and serves over 1.6 billion servings each day.The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout
Premium Marketing Advertising
Integrated marketing communications plan-outline. LG’s Smartouch laptop IMC. Review of Marketing Plan The Integrated marketing communication plan will give a precise insight of the laptop environment LG will have to evolve in as well as an audit of LG’s position within this environment in term of brand awareness. This document will help LG improve its brand image in order to make the company enter in the era of Touch Green Laptop technology‚ a segment still undervalued which can become
Premium Marketing Brand Laptop
Nokia Lumina 1020 November 28‚ 2013 Table of Contents Executive Summary…………………………………. Situation Analysis…………………………………… Market Analysis………………………………. Market Environment………………………….. Consumer Analysis…………………………… Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020… SWOT Analysis……………………………………… Marketing Strategy…………………………………. Marketing Objectives………………………… Marketing Strategies…………………………
Premium Smartphone Mobile phone Marketing