RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989‚ Irfan Mustafa‚ General Manager‚ Personal Products and Market Research‚ Lever Brothers Pakistan Limited‚ was wondering what action to take regarding the marketing of the laundry detergent bar RIN‚ which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However‚ a
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Introduction Detergent is a material intended to assist cleaning. The term is sometimes used to differentiate between soap and other surfactants used for cleaning. The term detergent by itself is sometimes used to refer specifically to clothing detergent‚ as opposed to hand soap or other types of cleaning agents. Bangladesh has a detergent market of about 8.8 billion taka of which Unilever occupies a share of 48% making it the market leader. The major competitor brands in the detergent market for RIN
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PREPARATION OF DETERGENTS CONTENTS Introduction 1. Classification of synthetic detergents * Anionic Detergents * Neutral or non-ionic detergents * Cationic Detergents * Bile Salts - Intestinal Natural Detergents * Amphoteric Detergents * Amphoterics 2. Key Concepts 3. Raw Materials 4. The Manufacturing Process * Introduction * End Products * The Blender Process * The Agglomeration Process * The Slurry Method * Liquid Detergent * Quality Control
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Marketing strategy of OMO detergent from 2002 to now INTRODUCTION Today’s Vietnam has opened integration with the international economy so consumers have more choices. The competition between brands is increasingly fierce. Therefore‚ companies are adopting new methodologies in order to market their products and services to a contemporary market. However‚ one of the brands lies in the heart of numerous customers in Vietnam and perhaps no one do not know about OMO detergent of Unilever. It has very
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the pros and cons of in house and outsourcing laundry No matter how large a hotel is there are times when it is faced by a decision of whether to outsource or do in house laundry. Historically conventional wisdom among same administrators was that operating an on premise laundry was more economical but however this notion has been challenged in the recent years with same hotels opting for outsourced laundering as it is more economic In-house laundry helps to increase the capital investment of the
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I. Executive Summary Chris Wright‚ associate advertising manager of Packaged Soaps and Detergents (PS&D) division at Procter and Gamble (P&G) needs to evaluate how to increase the volume of its light duty liquid (LDLs). 3 alternatives for volume growth are considered for analysis based on the market segment (price/ performance/ mildness): (1) introduction of a new brand‚ (2) product improvement of an existing brand and/or (3) increased marketing expenditures on existing brands. Ultimately he must
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A. Name of the Enterprise – LAUNDRY WORKS B. Location – Zone 2 Blk. 3 Centro Fatima Uhaw‚ General Santos City The area measures 14x22 ft. (26 sq. meters). The rate of renting of the place is P 4‚000.00 since it is located along the main road. C. Description of the Business -is intended primarily for students renting boarding house and apartments. Secondly the residents of Centro Fatima Uhaw‚ General Santos City. -LAUNDRY WORKS significantly acts a helper for
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Question 1: You have carried out an investigation into the pigments that make up chlorophyll. Use the chromatogram you obtained when carrying out this investigation. Clearly explain the separation technique of paper chromatography in terms of partition. Calculate the Rf value of one of the constituent pigments and compare it to the book value. A paper chromatography was used to separate the pigments that make up chlorophyll to analyse‚ identify‚ and quantify the components‚ using paper (stationary
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art piece by Diane Fenster and Michael McNabb. Their work‚ ‘Secrets of the Magdalene Laundries’ is an installation piece which was exhibited in New York and San Francisco between 2000 and 2004. Secrets of the Magdalene Laundries is a room size installation. It creates a symbolic laundry environment by combining the elements of both photography and sound. Exhibited in a white gallery‚ Secrets of the Magdalene Laundries consists of 15 bedsheets‚ ranging in sizes from normal to king size. It focuses not
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-CaCL2: .2mL level -Trisodium: .2mL level Detergent: DI: 2.6mL level CaCl2: 3.8mL level The results of the soap tests indicate an unsuccessful synthesis of soap. Minimal amount of foam was observed from any the tests. It was expected that foam would be presents in DI water‚ but decreased in CaCl2 or Trisodium because it makes the water a “hard water” and causes the soap precipitate‚ make it ineffective. As seen from the results‚ the synthesized detergent is effective in both soft (DI) and hard
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