References: Kotler Philip‚ marketing management‚ (Pearson education‚ 12 th edition) Malhotra K. Naresh‚ marketing research (An applied orientation)‚ Research design‚ (Prentice hall of India pvt. 5th edition) Zeithmal V. A.‚ Grembler D.D.‚ Bitner M.j.‚ and Pandit A.: Service Marketing Integrated customer Focus across the Firm” (4th Edition) M.K. Rampal : Service Marketing Websites www.google.com www.hdfcbank.com www.hdfcindia.com www.wikipedia
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ABOUT INDIA INDIA: India‚ officially the Republic of India‚ is a country in South Asia. It is the seventh-largest country by area‚ the second-most populous country with over 1.2 billion people‚ and the most populous democracy in the world. Capital: New Delhi Population: 1.241 billion (2011) World Bank President: Pranab Mukherjee Official languages: Hindi Language‚ English Language Government: Constitutional republic‚ Parliamentary system‚ Federal republic . INTRODUCTION: It is impossible
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ANALYSIS OF SALES PATTERN OF TELEVISIONS IN INDIA Sagar Roongta‚ Yash Ambegaokar‚ MPSTME‚ Mumbai ABSTRACT Main objectives of the research are to understand the market of consumer electronics‚ mainly Televisions‚ what are the different technologies in the market and response of people towards it. There are essentially three market sectors i.e. Low Income‚ Middle Class and High Income Sector and the behaviour of each sector is different from one another. The data was collected from a sample
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Analysis of here’s Herbie This short story by Mike Feder‚ is about his own life as a discouraged teen in the 70’s society. When Mike was a young boy he was in a constant state of teenage depression‚ and one of the major reasons why‚ was his mother’s both mental and physical illness. This sickness of hers‚ made him sick as well‚ and it didn’t become any easier when his mother constantly reminded him‚ that he wasn’t wanted and that she wished she had never had children (p.62). This was just one of
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China s defence white paper 2013 lesson for india On 16 April 2013‚ China’s State Council published a White Paper titled The Diversified Employment of China’s Armed Forces Page. This 2013 edition is an update on the 2011 White Paper. While there are several elements of continuity‚ there are also important differences. The 2013 paper is shorter‚ crisper and gives some facts and figures on the Peoples’ Liberation Army (PLA) numbers that were not known earlier. The 2013 White Paper is the first defence
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productions most of them were ineffective. Most of the bombers couldn’t find their target mostly because of the geographic location of the target but also because of the limited technology that was present at the time. With the election of Aurthur Harris in 1942 he disbanded the night bombing technique. In 1939 there was a high demand for women in the job industry with men out on active duty and such. There were women having
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Driving in India Traveling in India is an almost hallucinatory mixture of sound and sight. It is frequently heart-rending‚ sometimes hilarious‚ mostly exhilarating‚ always unforgettable - and‚ when you are on the roads‚ extremely dangerous. Most Indian road users observe a version of the Highway Code based on some ancient text or on the position of the moon. In general the 12 rules of the Indian road code are: ARTICLE I The assumption of immortality is required of all road users. ARTICLE
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INTRODUCTION Indian Automotive Industry started its new journey from 1991 with de-licensing of the sector and subsequent opening up for 100 percent FDI through automatic route. Since then almost all the global majors have set up their facilities in India taking the production of vehicle from 2 million in 1991 to 9.7 million in 2006. The surge in number of people with higher purchasing power along with strong growth in economy over a past few years has attracted the major auto manufacturers. The
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Industry British Airways Future Indian Plans: British Airways global CEO Willie Walsh finds India to be one of the fastest growing aviation markets in the world. Walsh‚ who was in Mumbai on September 3rd‚ 2010 to announce a code-share agreement with Kingfisher Airlines‚ says that despite the airline facing mounting competition from other international carriers operating in India‚ he is not worried as India has huge growth potential and each player can have a decent pie of the expanding market. On
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Conclusion………………………………………………………………………………….8 Introduction: How did Nationalism begun in India? Well these were organized mass movements emphasizing and raising questions concerning the interests of the people of India. In most of these movements‚ people were themselves encouraged to take action. Due to several factors‚ these movements failed to win Independence for India. British economic interest in India began in the 1600s‚ when the British East India Company set up trading posts at Bombay‚ Madras‚ and Calcutta. At first
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