1 National Bank of PAKISTAN 1.1 Vision statement “To be recognized as a leader and a brand synonymous with trust‚ highest standards of service quality‚ international best practices and social responsibility”. 1.2 Mission Statement NBP will aspire to the values that make NBP truly the Nation’s Bank‚ by: * Institutionalizing a merit and performance culture * Creating a distinctive brand identity by providing the highest standards of services * Adopting the best international management
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GORILLA AD CAMPAIGN OF CADBURY Anuj Kwatra – U110009 Hitesh Agarwal – U110024 History of the Ad Gorilla Ad is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. It was a 90-second television and cinema advertisement‚ which formed the centre piece of their new ad campaign. It was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself comprised appearances on billboards‚ print newspapers and magazines
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How to Write a Mission Statement By Janel M. Radtke Every organization has a mission‚ a purpose‚ a reason for being. Often the mission is why the organization was first created — to meet a need identified years ago. Sometimes‚ the same problems that the organization initially tried to address continue to haunt generation after generation. In that case‚ the organization’s purpose doesn’t change — although how it does business has probably evolved. Other times‚ even 10 or 20 years can change
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original mission is revenge. The mission should be evolved into "rob from the rich- give to the poor‚" because that is the main reason the Merrymen were formed and gathered like-minded men who wanted to rob from the rich and give to the poor. It is hard to decide to change the mission statement and to what. Many aspects will have to be taken into consideration. However‚ the mission statement should be changed to something that more of Robin Hood’s followers can relate to rather than a mission for one
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Product My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate‚ Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate. Price Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the
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ESPN Mission Statement ESPN stands for Entertainment and Sports Programming Network. The media programming department at ESPN mission statement says “The Programming Department’s mission is to create‚ acquire‚ and schedule premier content to engage fans and maximize audiences on all platforms.” The ESPN Organization as whole mission statement is “To serve the sports fan wherever sports are watched‚ listened to‚ discussed‚ debated‚ read about or played.” Sports are watched‚ listened to‚ discussed
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and resources was starting to drain the bands financial reserves‚ during which the bands revenues were also at a decline. As the Sherriff and his administration grow stronger‚ Hood declares that the band needs to focus back on their original mission statement “rob the rich and give to the poor” and their long-term goal of removing
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that "our brothers are intelligent‚ well educated‚ compassionate‚ unselfish‚ and full of faith. We are all things to all people. Like any crowd‚ we have the poor amongst us‚ but we are all the richer because of them." This sentence describes the mission of John the Baptist and what he
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The Indiana University South Bend (IUSB) Student Food Bank requires a statement of intent and concept to guide the organization‚ and inform the individuals who receive goods and services from the organization. This can be accomplished by identifying the mission‚ vision‚ and organizational values. The mission is a sentence describing a company’s function‚ markets and competitive advantages: a short written statement of your business goals and philosophies. The vision is an aspirational description
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Subject: Research In Motion (RIM): Managing Explosive Growth 1. Introduction After reviewing the background and operation of the Research in Motion (RIM) organization‚ it showed that the organization itself does not provide vision and mission statement to their employees as well as the public. According to Thompson and Strickland (2010)‚ a strategic vision delineates management’s aspirations for the business‚ providing a panoramic view of “where are we going.” It lay out the company’s strategic
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