|Opportunity & Issue Analysis |8-13 | |Marketing Strategy & Actions taken |13-16 | |Appendix 1 & 2 |17-20 | |Bibliography |21 | Contributions (write ups only) Executive Summary‚ Company background & Marketing Strategy- Priyanka Chigurupati Marketing Objectives& Marketing Strategy- Maira Braga Opportunity & Issue Analysis- Judy Seng
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Ann Taylor: Survival in Specialty Retail Founded in 1954 by Robert Liebeskind‚ Ann Taylor starting out in New Haven‚ Connecticut‚ is first stand-alone store. Ann Taylor was considered a store for the busy socially upscale women- polished‚ refined and versatile women. Although Ann Taylor wasn’t a real person‚ her persona lived up to the character of the customer. Ann Taylor has been one of the most popular women’s clothing companies in the United States. Ann Taylor has four divisions; Ann Taylor
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Ann Taylor (based on an earlier version of the case) 1. Consider the performance of A nn Taylor. How well is the present strategy working? Ann Taylor compared to the industry: I n fiscal year 2005‚ Ann Taylor was number six in the Women’s Wear Daily’s top twenty of the publicly traded retailers specializing in women ’s wear. ANN maintained this position from the previou s fiscal year 2004. Ann Taylor compared to key rivals: Several retailers that target the same or similar demographic
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Case 2 Ann Taylor: Survival in Speciality Retail 1. What industry is Ann in? Ann Taylor is a specialty retail clothing store for ladies only. The quality of Ann Taylor is similar to that of Talbots‚ Abercrombie & Fitch‚ or Banana Republic. Keep in mind Ann Taylor was never a person like Elizabeth Taylor. Ann Taylor is only the brand identity. 2. Using Porter’s five forces model‚ identify the key issues in the competitive environment that affect ANN and its rivals. Identify and evaluate
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tailored for the modern working woman and that is always evolving to meet her changing aspirations and roles. Business and Products Ann Taylor is a leading specialty retailer of women’s apparel‚ shoes and accessories in the United States. The company’s two brands are Ann Taylor and LOFT. The Ann Taylor brand is higher-end and targets women making above$150‚000 a year. Ann Taylor has continued to generate strong sales and higher profitability. The brand is seeing stronger‚ more consistent performance driven
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Introduction/Case Issues Ann Taylor is being affected by external and internal factors that are making the company fight for survival in the specialty retail industry. Ann Taylor is being affected by the declining economy‚ which is generating a wave of retail closures. The company is being threatened by slowing consumer demand due to the worsened macroeconomic conditions. Shoppers are now more careful when spending their money and as a result Ann Taylor lost $333.9 million in 2008 and the uncertainty
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AN Ann Taylor was founded by Robert Liebeskind‚ son of a high-class dressmaker‚ and dates back to 1954. At the time Ann Taylor was a bestselling dress design that was gifted to Robert by his father for good luck. The design of this dress brought to life the “well-dressed woman” and the Ann Taylor legacy was born. Robert Liebeskind opened his first Ann Taylor store in New Haven‚ Connecticut where the first wave of new stores opened primarily in eastern college towns. Then in 1977‚ Liebeskind sold
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information obtained in this document is intended to provide insight in both marketing and management strategies performed by Ann Taylor retail and factory stores. The implementation of certain managerial functions is crucial to the foundation and successfulness of a company. Introduction * Ann Taylor was founded in 1954‚ by Richard Liebeskind. The very first Ann Taylor store was opened two years later in New Haven‚ Connecticut. The company has grown to having manufacturing facilities in more
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Case 39 – Ann Taylor Introduction Ann Taylor was founded in 1954 as a wardrobe home for busy‚ socially upscale women by Robert Liebeskind. Its first stand-alone clothing store was started in New Haven‚ Connecticut. Ann Taylor was never a real person; it was a brand identity or a personality within the retail clothing industry. Kay Krill‚ the current president/CEO‚ has been the leader of the company since 2004 and has faced many issues and challenges with the ANN legacy as a women’s specialty
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Chp 16 1. One product strategy used by retailers to differentiate themselves from competitors is: -> the use of private label brands. discount pricing. removing brand labels from their merchandise offerings. JIT product delivery. offering brand name merchandise. Many retailers have private label brands--their own brands of merchandise sold at prices below the prices of national brands. (0) 2. Which of the following is NOT one of the broad factors manufacturers must consider
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