Conclusion…………………………………………………………………. 8 References………………………………………………………………….. 8 INTRODUCTION PESTEL analysis stands for Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal analysis. PESTEL describes a framework of of macro-environmental factors used in the environmental scanning component of Strategic Management.PESTEL is a part of external analysis of doing market research and gives an overview of the different macroenvironmental factors that the company has to take
Premium Mobile phone Mobile network operator
PESTEL ANALYSIS OF SAFARICOM LIMITED INTRODUCTION Company Background Safaricom Limited is Kenya’s current leading Mobile Telephone Operator. It prides itself in providing world class GSM (Global System for Mobile Communications) service to over 16 million subscribers in Kenya. The company was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000‚ Vodafone group Plc‚ the world’s largest Telecommunication company acquired a 40% stake and management responsibility for the company
Premium Mobile phone
2013 STRATEGIES SAFARICOM LMT. A. Sustained growth in our customer base Safaricom’s one of the present strategy is to build trust and loyalty among customers and giving them what they want is vital to the success in an increasingly competitive industry. There is a need to retain customers by offering differentiated products and services so that they recommend them to others. Customers want an overall better experience than they can get elsewhere. More access to mobile services and better network
Premium Customer service Customer
CASE STUDY SAFARICOM This case study is targeted mainly at the undergraduate students taking class in social marketing. Given the success of the company and the context in which this company operates‚ we think it could be a strong case on how it is possible to be profitable in‚ what we called until recently‚ a third world country. This case is about Safaricom‚ Kenya’s largest mobile operator established in 1997. Although Kenya is the biggest and most advanced economy in east and central
Premium Human Development Index Africa United Nations
Ads by Google Choose Gmail Free Email by Google Switch to Gmail‚ Sign up now! Mail.Google.com Construction Projects Construction & Infrastructure Projects‚ Sample the Service Now BusinessMonitor.com/Africa SWOT Analysis Tool Get a free 30 day trial of Mindjet and create SWOT Analysis easily. www.Mindjet.com Be Brilliant @ EMarketing Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www.dolphinsgroup.co.ke 3. Product Describe your product. How does your product relate to the market? What
Premium Marketing
SAFARICOM CREDIT CARDS PRODUCT CREATION Product creation entails its variety‚ quality‚ design and its brand features involved in its marketing mix process. Products are created using [NPD]New Product Development which is an interlinked sequence of information processing tasks where knowledge of customers needs is translated into final product design. New products are essential to the survival and long-term growth of any firm‚ since success in [NPD] is a critical management issue particularly in technology
Premium Kenya Social media Marketing
Interview with a Safaricom Customer Which network provider do you prefer? And why? I prefer Safaricom over the others because for one‚ the company has a very efficient network coverage. Even if you are in a pit or the remotest part of this country‚ you will be able to make calls or send text messages. Two‚ it has many mobile phone services like M-PESA‚ M-BANKING‚ M-SHWARI and many others. You know before M-pesa came into plaace it was very difficult to transact business with someone far from you
Premium Service Internet service provider Money
UNEMPLOYMENT ANALYSIS IN KENYA Dawn Mwalo Supervisor: assistant Fastova N.I. Kharkov National University of Radioelectronics (Lenina street 14‚ department of Economic Cybernetic‚ Kharkov 61166‚ Ukraine‚ (057)70-21-490) E-mail: elizabeth_mwalo@yahoo.com The given work is devoted to one of the most important problems of unemployment in many nations’ economies. The main goals of this work are to make analysis of the tendency of trend of the unemployment rate
Free Unemployment Economics
IMPACT OF PRIVATIZATION ON THE FINANCIAL PERFORMANCE OF ORGANIZATIONS IN KENYA By Benson Murigi‚ Ken Mwaforo‚ Paul Mugi Table of Contents CHAPTER ONE 1. INTRODUCTION 1.1 Background information Organizations are the backbone of any country’s economy. A leadership dialogue that took place in the year 2007 explained that business activities could create jobs and entrepreneurial opportunities‚ cultivate inter-firm linkages‚ enable technology transfer‚ build human capital and physical
Premium Financial ratio Public company Public ownership
1. Executive Summary Kenya is a country that has a history of political instability and violence amongst its citizens. Kenya has a large agricultural sector and is a very low-resource country that has very high levels of population growth. These high levels of population growth lead to a large labour force of unskilled workers. Public and Private Investment is crucial for upgrading a firm’s technology and ensuring technological progress. In recent years‚ Kenya has had very low investment levels
Premium Kenya Investment Economics