Article 2 * Corporate Reputation – the most important company asset? * The current widespread public backlash against business and its perceived unethical practices has left industry leaders scrambling to protect and nurture their corporate reputations. While the concept of business having to earn its’ social – as well as its legal- licence to operate‚ is now well-entrenched with the major business leaders around the world‚ many now find themselves having to incorporate the two sources
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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Environmentalists Help Manage Corporate Reputations Sharon Beder ________________________________________ Citation: Sharon Beder‚ ‘Environmentalists Help Manage Corporate Reputation: Changing Perceptions not Behaviour’‚ Ecopolitics 1(4)‚ Spring 2002‚ pp. 60-72. This is a final version submitted for publication. Minor editorial changes may have subsequently been made. Sharon Beder’s Other Publications ________________________________________ Abstract Environmentalists have traditionally drawn
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CORPORATE REPUTATION Definition Reputation is the opinion (more technically‚ a social evaluation) of the public toward a person‚ a group of people‚ or an organization. It is an important factor in many fields‚ such as business‚ online communities or social status. “If you lose money‚ you lose nothing” “if you lose health‚ you lose something” “if you lose character‚ you lose everything” Reputation is a subject of study in social‚ management and technological sciences. Its influence ranges
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Reputation 2.0: The role of social media in corporate reputation - Case Nokia International Business Communication Master ’s thesis Antje Grützmacher 2011 Department of Communication Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS International Business Communication Master’s Thesis Antje Grützmacher ABSTRACT 25 March 2011 Reputation 2.0: The role of social media in corporate reputation – Case Nokia Objectives - The objective of this study was to examine
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Starbucks set their mission as ‘To inspire and nurture the human spirit – one person‚ one cup and one neighbourhood at a time’. Starbucks always passionate about ethically sourcing the finest coffee beans‚ roasting them with great care and improving the lives of people who grow them. They are always stressing about the quality of their coffee. Next‚ they always treat their partners with respect and dignity so that they can be themselves because that is exactly their passion. Moreover‚ starting with
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requirements of the course Communicating Corporate Reputation By Jyotirmoy Pathak PGP – 12126 Section – A On 20th August 2013 INDIAN INSTITUTE OF MANAGEMENT‚ AHMEDABAD ITC Limited: A Prologue The journey that began way back in 1910 was very straight and simple for ITC Limited with only tobacco and tobacco products in their portfolio. It was in 1970 that then chairman of ITC Shri Ajit Narain Haskar decided to diversify the business to Hotel Business. Soon enough‚ ITC ventured into paperboards
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Strategic Analysis of Starbucks Mission Statements University of Redlands Strategy Capstone MGMT 697 Murad A. Zikri 1/18/2014 Introduction Starbucks is the worlds largest coffee shop chain company and continues its aggressive growth through international expansion and new product development. But at the beginning of this century affected by the economic downturn Starbucks financial growth of same-store sales and margins showed
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ABD LATIF ID NUMBER : 132011069 SUBJECT : DLC 106 FUNDAMENTAL OF CORPORATE COMMUNICATION SEMESTER : JUNE 2013 LECTURER NAME : FARRAH ALWANI HAMZAH TITLE : CORPORATE IDENTITY AND REPUTATION TABLE OF CONTENTS | CONTENTS | PAGES | CORPORATE IDENTITY 1. Logo 2. Uniform 3. Menu 4. Slogan 5. Type of business | 1-2 | CORPORATE IDENTITY EFFECTIVENESS * Does Domino’s Pizza corporate identity management effective? * My personal experience with Domino’s
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Communication is life blood of a business organization. No organization can succeed or progress‚ build up reputation‚ and win friends and customers without effective communication skills. In fact successful communication is the bed rock of ground and pleasant relationship between the seniors and sub ordinates‚ between the workers and the management‚ between the customers and the sellers good and efficient system of communication helps in better coordination and efficient control. It results in
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