COURSE Diploma of Business (Enterprise) WDBE UNIT OF STUDY Business Communications WDB1008 ASSESSMENT TITLE Major Assignment ASSESSMENT TYPE Individual Report Name: TRINH‚ NGUYEN T.PHUONG (RUBY) Student ID: 4089219 Due Date: Week 13 Teacher: ROBERT MACKENZIE 2 Integrated Assignment Business Communication Report Roy DrageGymwear Company Executive Summary I am submitting this report entitled “The differences from cultures between Australia and
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StarStarbucks mission is “…to establish Starbucks as the most recognized and respected brand in the world and become a national company with values and guiding principles that employees could be proud of…” However‚ this mission was threatened in 2008 when the company found itself in trouble with slow growth and profits. Determined to continue its mission‚ Starbucks reevaluated its resource-based model of returns and made some changes which resulted in increased revenue and above-average returns
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Is ‘reputation management’ an adequate description of the role of public relations in contemporary organizations? 1. Introduction Nowadays‚ to earn public understanding and acceptance‚ public relations is the management functions which is practiced to evaluates public perceptions‚ recognizes the policies and measures of an organization with public interest‚ and carries out a program of action (Hutton 1999). According to Grunig and Hunt (1984)‚ they have distinguished there are four models
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SWOT Analysis: Starbucks External Environment: Opportunities: Company adopted many new initiatives throughout the years. Some of those include the replacement of the automatic espresso machines by a new machine called Mastrena. Mastrena is smaller than the current equipment and thus allows more efficiency; it also allows the barista to make direct eye contact with the customer. The company also acquired the Coffee Equipment Company‚ maker of Clover (brews coffee by the cup)
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“An Analysis of Corporate Collapses” MPA751 Financial Reporting and Analysis Unit Chair: Dr. Wen Qu. Student Name: Andrew William Giblin Student Number: 211221042 Due Date: Monday 20th August 2012 I certify that the attached work is entirely my own‚ except where material quoted or paraphrased is acknowledged in the text. I also declare that it has not been submitted for assessment in any other unit or course. Table of Contents Executive Summary 3 Introduction……………………………………………………………………………………………4
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Communication plays a very important role in an organization. In fact‚ it is said to be the life wire of the organization. Nothing in the universe‚ human or otherwise‚ that does not communicate; though the means of communication may be very different. Communication is very crucial and unavoidable since we have intentions which we want to pass across to another person‚ group or even to the outside world. Communication in an organization is inevitable. Departments communicate from time to time in
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STARBUCKS CORPORATION Group members Abhimanyu Daga 02 Anusha Thakur 09 Bhumi Shah 16 Keshav Modi 23 Movit Ramwani 29 Niharika Sharma 35 Company background •The largest coffeehouse company in the world •16‚635 stores in 49 countries‚ including 11‚068 in the United States‚ nearly 1‚000 in Canada and more than 800 in Japan. •Sells various products from coffee to icecream •Markets products from mugs and tumblers to music and films •Expansion spree in the 1900’s and the first half of 2000’s •Overseas
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Mission Statement and Code of Ethics For this assignment I choose to look at two companies I am currently working for. I have been with these companies for a few years and I have worked in different positions within the companies. I feel I have a sense of how they are managed and can compare my experiences with them to their goals of the mission statements and code of ethics. The Home Depot Mission Statement The first company is The Home Depot. After reading the mission statement I feel that
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Communication in Business Environment Introduction We all know the importance of communication in our daily lives. Nothing can take place without some method of communication being used to express ourselves for whatever purpose. Communication is even more valuable in a business environment as there are several parties involved. Various stakeholders‚ whether they are customers‚ employees or the media‚ are always sending important information to each other at all times. We are therefore constantly
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MBA 552 SUSTAINABLE LEADERSHIP WINTER‚ 2011 DR. PHILIP ANDERSON STARBUCKS AND SUSTAINABLITLITY KAI A. SORENSEN‚ PhD Dr.kai@hotmail.com 630.205.0333 INTRODUCTION In the July-August‚ 2010 issue of the Harvard Business Review‚ Starbucks CEO Howard Schultz was asked how he ultimately defines shareholder value: I do not believe that shareholder value is sustainable if you are not creating value for the people who are doing the work and then for customers. Quintessentially we are
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