virgin america Analysis & Strategic Plan strategic management 780-634 Michele K. Masterfano‚ DBA LeBow College of Business Drexel University Summer 2012 Table of Contents OVERVIEW 1 Fast Facts 1 ENVIRONMENT 3 Internal Analysis 3 Company Structure 3 Company Culture 3 Operations & Logistics 3 Triple Bottom Line 3 SWOT 3 External Analysis 5 Competitive Environment 5 Summary 8 External SWOT Analysis
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Reading Journal The Virgin of Guadalupe: Symbol of Conquest or Liberation? By Jeanette Farrot Peterson When reading “The Virgin of Guadalupe: Symbol of Conquest or Liberation?“ It was clear to me that the Virgin of Guadalupe is a powerful cultural symbol of Mexican identity and nationhood. In colonial times the Virgin of Guadalupe was interpreted as a native‚ loving and forgiving mother‚ the intercessor to God the Father and his son‚ Jesus Christ. Today Guadalupe has been reinterpreted as an
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Marble Statue of a Wounded Warrior Marble Statue of a Wounded Warrior is a Roman statue‚ crafted in the second century A.D.‚ as a copy of a bronze Greek statue cast between 460 and 450 B.C. Though sculpted with obvious technical aptitude‚ Wounded Warrior is riddled with anatomical imprecision and is inhibited by a reluctance to depict the unsightliness of injury in combat. The first time I laid my eyes on this exquisite artifact‚ I was astonished by its fierce presence. The orientation
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Executive Summary Despite Virgin America’s numerous awards‚ acclamations and recent success‚ the airline is still not classified as a major carrier by the Department of Transportation (DOT). To be considered a major carrier‚ an airline must achieve $1 billion dollars in operating revenue and meet the Department of Transportation’s requirements on baggage handling‚ on-time performance and other operational statistics. Virgin America currently operates 39 Airbus 320A aircraft to 14 destinations
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1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units‚ which in turn adds value due to the effective‚ closely controlled and come up to that
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Description In Pietro Lorenzetti’s triptych‚ Birth of the Virgin‚ the artist’s gift for pictorial illusionism is clearly evident. The painting is 6’1’‘X5’11’’ in dimensions and painted with tempera on wood. Lorenzetti enhances the illusion by using various vertical lines as well as painting a column through one of the figures. This creates an illusion of extended space within the painting. Lorenzetti uses shades of red‚ brown‚ green‚ black and blue. The clothing of the figures are darker in shade
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Leadership in Virgin Established by Sir Richard Branson 22 years ago‚ Virgin Atlantic has become Britians second largest airline. It operates 37 aircraft‚ employs 9000 staff and flies more than 4.5 million passangers a year to some of the worlds major cities. After the slump in air travel following 9/11 Virgin Atlantic went through a period of rapid growth. Virgin Atlantic introduced a leadership development program that was led by business objectives rather than HR process and fitted into
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Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
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1 AEM 4160: STRATEGIC PRICING PROF.: JURA LIAUKONYTE VIRGIN CELL CASE: EXCERCISES Pricing Structure from the Carrier Perspective ¨ Contracts: ¤ ¤ ¤ Annual churn rate WITH contracts Annual churn rate WITHOUT contracts The difference: =2% * 12 months = 24% (p.8) =6% * 12 months = 72% (p.8) 72% - 24% = 48% Take AT&T example: customer base = 20.5 million If AT&T abandons the contract based plan how many new customers would it need to acquire to offset customers from an
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1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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