In 2005‚ sales at appliance manufacturer Maytag were suffering due to a combination of rising material and labor costs‚ increasing competition‚ and a decreasing market share. When Maytag received a takeover bid from a private US investment group‚ they opened up the bidding to other offers. One of the companies considering a bid was China ’s largest home appliance maker‚ Haier. Pros: Cons: Chinese government policy encouraged its large companies to acquire overseas brands and combine them into
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I. Executive Summary Maytag Corporation was founded in 1893 by Fred L Maytag and two other men. The company built its first washing machine in 1907. From there the company quickly expanded into a national corporation. With the sweeping globalization movement of the 1990’s‚ Maytag has attempted to establish a presence as a global competitor in the appliance industry. As the company has tried to establish itself in the developing global marketplace‚ it has had difficulties. Not only were consumers
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competitors. Maytag’s has a smaller competitive position in the large household appliance industry in comparison to GE and Whirlpool. In the US alone they hold a 20% market share but Haier is right behind them. Maytag is a Fortune 500 company that designs‚ manufactures‚ sells‚ and services home and commercial appliances in North America and some international markets. Maytag spends the most money out of all its competitors on advertising ranging at about $88.2 million since 2001. It is
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During the period from 1997 to 2001 Maytag is making money .However‚ it seem to have a little fluctuation go up and then go down. 1999 was the best year for the company. Also there is a sign of danger because from the mid of 1998 to 2001 the company had increase its sale but there profit went down but that could be acceptable because they have expanded and improved their business . In term of liquidity Maytag was doing just good enough to pay its bills when they came due because its current and
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Case Nineteen: Maytag Corporation 2002: Focus on North America In the beginning‚ Maytag was extremely competitive and popular. The company made its mark as the high quality‚ high price home laundry appliance maker. They were successful with making themselves leader in washing machines. As time passed‚ Maytag began to lose their competitive advantage. Maytag was slow to develop new innovations and models which cost the company to lose its leadership of the industry. This loss was very
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consolidated into top four players; Whirlpool‚ General Electric‚ Electrolux‚ and Maytag with 80 percent market share for the four corporations combined. Other competition in the US includes Korean brands especially in specific categories such as microwave ovens. Japanese foreign direct investments in the US in the appliances and electrical machinery were aggressively competing in providing high quality goods for fewer prices than local manufacturers. Whirlpool led the American market and achieved
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MGMT915: Change Management Group Report Change at Whirlpool : An Analysis Word count (excluding references): 4000 (aprox) Abstract Over the years 1994 – 2003‚ white goods producers Whirlpool Corporation initiated and implemented changes to their business model to enable them to move from a previously engineering focused organisation to a more customer focused entity. The structure and processes they put in places has since embedded itself in the company’s culture. This report
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Write-Up Maytag: Incredibly Loose Supervision of a Foreign Subsidiary; Also‚ the Allure of Outsourcing October 10‚ 2010 104002877 The main topic of the Maytag case is the poor decisions made by Maytag management over the years that created financial hardships‚ loss of market share‚ and forcing the organization to outsource much of its operation. The case provides several examples that support the main topic. Three main examples to support the main topic are the loose rains Maytag Corporation
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INTRODUCTION 1 II. EXTERNAL ENVIRONMENT (see exhibit 1) 1 A. General Environment 1 B. Task Environment 2 III. INTERNAL ENVIRONMENT (see exhibit 1) 3 A. Corporate Structure 3 B. Corporate Culture 3 C. Corporate Resources 3 IV. ANALYSIS OF STRATEGIC FACTORS 5 A. Situational Analysis (SWOT: see Exhibits 1‚ 4 & 5) 5 B. Success Factors 5 V. CURRENT STRATEGIC POSTURE 5 A. Review of Current Mission and Objectives 5 B. Current Corporate Strategies 6 C. Current Competitive Strategies 6 VI. GOVERNANCE 6
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Whirlpool History Whirlpool is a company that has been around for 100 years. They are best known for their household appliances including washer/dryer and dishwashers. Corporations such as Whirlpool would not be able to make it without being able to analyze positive and negative aspects that help them either penetrate a market or continue in a current market. The aspects analyzed would be items out of there control. At the basic level‚ these items would include opportunities and threats.
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