A NEW APPROACH TO AUTOMATIC WEB SERVICES COMPOSITION by Luong Viet Phong A thesis proposal submitted in partial fulfillment of the requirements for the degree of Master of Engineering. Examination Committee: Prof. Vilas Wuwongse (Chairman) Nationality: Vietnam Previous Degree: Bachelor of Information Technology Ho Chi Minh University of Technology
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HubSpot Case Questions 1. Do you agree with HubSpot that the ³rules of marketing´ have changed? If so‚ how? Isinbound marketing the answer? Why or why not? 2. Is HubSpot finding and serving the right set of customers? Given its position as a start-up company‚ should it widen its focus to serve any customer that comes its way? Or should they narrow their target by focusing exclusively on either the Owner Ollies or Marketer Marys? Or alternatively‚ by focusing exclusively on either B2B or
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The cultural web We have decided to use the cultural web in order to look at the organizational culture as it is now and secondly look at how we want the culture to be in the future. Thirdly we will evaluate and identify the differences between the two; these differences are the changes we need to make in order to achieve the high-performance culture that we want to obtain. The cultural web identifies six interrelated elements that paints the bigger picture of the company of analysis. The six elements
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MKTG6MKTG6MKTG Chapter 1 Case Study: Girl Scout Cookies What’s Your Favorite Cookie? Almost since the foundation of the Girl Scouts of the United States of America in 1912‚ cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. By now‚ cookie sales have grown into a major moneymaking operation‚ bringing in over $714 million per year. Recent years‚ however‚ have seen cookie sales lagging with nearly six years of year-over-year declines
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Graduate School of Management Case Study Analysis “Can This Brand Be Saved” SONGSAWATDICHAI Thanaporn Student ID Number: 52113609 Professor Lailani L. Alcantara June 24‚ 2014 Case Study Analysis “Can This Brand Be Saved” Introduction La shampoo introduced in 1975. It is a high quality and more expensive product than its competitors. La Shampoo had “a stylist image” which targeted at women between the age of 15 and 30. La Shampoo has the same marketing strategy and same slogan over year
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Nordstrom: A Marketing Analysis “Does the Company’s Marketing match its Mission?” Justin King Brittany Culver Michael Jorgensen Brief of Contents Executive Summary 3 Introduction 5 Part 1 0 Swot Analysis 0 1. Internal Strengths and Weaknesses 0 • History 0 • Nature of Firm/Current Situation 0 • Resources of Firm 0 • Policies and Objectives 0 2. External Opprotunities and Threats 0 • Social
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Case Study 2: Xerox [Type the document subtitle] 10/7/2014 Organizational Behavior Fall 2014 Professor Falcone Case 2: Xerox Q 1: How would Xerox define Diversity? How has the definition changed over the years? A 1: Diversity means more than race and gender. Diversity means creating an environment where all employees can grow to their fullest potential. The first chairman of Xerox‚ Johnson C. Wilson had the commitment to diversify. Chairman Wilson took proactive steps to create
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SICS 4533 Web Design and Multimedia Instructor: Kenneth Azumah In this outline: Table of Contents Official Course Summary ......................................................................................................................... 2 Breakdown .............................................................................................................................................. 2 Weekly Goals .................................................................................
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Question 3 Stakeholders The gaming and entertainment industries involve a large amount of individuals. Harrah’s entertainment includes their vendors (major and minor)‚ stakeholders‚ stockholders‚ customers and employees. Gambling is big business to those mentioned above‚ if it’s professional‚ business‚ pleasure or something out of the ordinary. Stakeholders ensure companies policies and procedures are followed while investing large amounts of revenue to become successful. Due to the industry becoming
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Unilever in Brazil- Marketing plan for low-income consumers in the Northeast of Brazil This report analyses Unilever Brazil and provides a full marketing plan for the expansion of Unilever into the northeast of Brazil. First‚ a situational analysis is performed‚ followed by a strategic analysis and final a market and 4Ps analysis of the strategic recommendation. 1. Situational Analysis Unilever Brazil In the section an analysis of the market facing Unilever is preformed that includes an assessment
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