"Analysis on malaysia airlines brand equity" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 38 of 50 - About 500 Essays
  • Good Essays

    According to Fombrun(1996‚ 194) a company’s corporate brand equity or reputation derives from the (healthy) relationships with the following audiences: • customers • investors • employees • competitors • the local community • government‚ and • the public at large Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received‚ and experience of the organisation. The various groups take different cues and different sets of

    Premium Stakeholder Audience Public

    • 368 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    EMIRATES AIRLINES

    • 7217 Words
    • 29 Pages

    flourishing financial success and the ability to triumph over competitors‚ while maintaining a prestigious reputation by operating socially responsibly‚ collaborating with other multinational companies and the sponsorship of events evinces Emirates airline unequivocally has one of the best marketing strategies in the industry today. In addition‚ more effective research is being utilised by the company to improve knowledge regarding consumer and competitor behaviour‚ as well as internal organisational

    Premium Airline Emirates United Arab Emirates

    • 7217 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    One Malaysia

    • 990 Words
    • 4 Pages

    ONE MALAYSIA Since Datuk Seri Najib Tun Abdul Razak became the sixth Prime Minister‚ he introduced a concept of solidarity‚ which is One Malaysia. It is not a new concept. In fact‚ he states that it is the goal of national unity envisioned by past prime ministers of this nation with a different approach and method according to the current condition of the world. In the other words‚ he updated the concept which is brought by the previous Malaysian leaders. The Prime Minister also states that the

    Premium Mahathir bin Mohamad Malaysia Abdullah Ahmad Badawi

    • 990 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Alaska Airlines

    • 4475 Words
    • 18 Pages

    Alaska Airlines Strategic Management Model Linda Gay Cahill Table of Contents: Strategic Profile Company Introduction 3 Strategic Analysis PEST Analysis (Political‚ economic‚ social & technological factors) 4 Resource-Based View 6 Value Chain Analysis 8 SWOT Analysis 11 Strategy recommendations 13 References 14 Company Introduction Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant

    Premium Airline Southwest Airlines Delta Air Lines

    • 4475 Words
    • 18 Pages
    Best Essays
  • Powerful Essays

    airline service

    • 1045 Words
    • 3 Pages

    Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s

    Premium Singapore Airlines

    • 1045 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Lee Equity

    • 259 Words
    • 2 Pages

    Lee Corporation Equity Scenario Income B-4 Taxes Tax Expense (40%) Net Income 240‚000 96‚000 144‚000 NOTE: adjustments to error corrections are always after tax (AT). JE’s needed: DR Retained Earnings Accumulated Depreciation 15‚000 15‚000 CR Retained Earnings Inventory 21‚000 21‚000 Dividends (Retained Earnings) Cash Dividends Payable 100‚000 75‚000 25‚000 Lee Corporation Retained Earnings Statement for the year ended December 31‚ 2007 January 1‚ as reported Correction for depreciation

    Premium United States dollar Currency Dollar

    • 259 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Southwest Airlines

    • 1184 Words
    • 5 Pages

    Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines‚ Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession‚ energy crisis‚ and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of increasing

    Premium Southwest Airlines Airline

    • 1184 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Ikea in Malaysia

    • 6100 Words
    • 25 Pages

    INTRODUCTION 1.1 Introduction of Malaysia Furniture Industry Ranking the 10th largest exporter of furniture in the world‚ Malaysia exports around 80% of its production. With large markets in US‚ Japan and Australia‚ Malaysia’s has a strong position in the global furniture industry. With tremendous growth in exports to UAE‚ Saudi Arabia‚ the Philippines and Russia‚ Malaysia is now eyeing on countries like Algeria‚ Greece‚ Puerto Rico and Libya. Malaysia has always been known for its wood based

    Premium Marketing IKEA Ingvar Kamprad

    • 6100 Words
    • 25 Pages
    Good Essays
  • Good Essays

    BRAND EXTENSION

    • 12682 Words
    • 51 Pages

    Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during

    Premium Branding Brand Brand equity

    • 12682 Words
    • 51 Pages
    Good Essays
  • Powerful Essays

    CASE REPORT #7: Southwest Airlines: Waging War in Philly Case Briefing: In May 2004‚ Southwest Airlines’ new line in Philadelphia began to operate‚ which triggered enormous commotion in the existing airline industry—especially US Airways. Southwest Airlines is famous for its low cost strategy‚ which goes against the industry’s conventional wisdom (See Form 1 below). Having persisted in its strategy‚ Southwest expended quickly‚ becoming the most popular airlines which boarded more domestic customers

    Premium Southwest Airlines Airline Low-cost carrier

    • 2947 Words
    • 12 Pages
    Powerful Essays
Page 1 35 36 37 38 39 40 41 42 50