Assignment number 3 Chapter: Service Definition and Channel Strategy Submitted by: Ayesha Arif Shaikh Date: 9th May 2013 Company: Net sol Technologies Service definition Netsol technologies is a service provider company‚ NetSol Technologies‚ Inc. (NASDAQ: NTWK) started its journey as a US based provider with a vision to create superior technology solutions. Relentlessly following their vision they now stand as one of the global leaders in IT Services and Enterprise Solutions. Since its
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Services Marketing Mix Services Marketing Mix refers to the combination of marketing activities an organization engages in to promote and sell intangible services‚ as opposed to tangible products. Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts‚ the most important one being the marketing mix. Marketing strategy is integrated with the marketing program‚ or marketing mix. The marketing mix traditionally
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Gap‚ Inc. Portfolio Analysis [pic] Company Overview: Gap‚ Inc. is a leading American specialty apparel retailer based in San Francisco‚ California. It sells casual apparels‚ accessories‚ and other personal care products for men‚ women‚ and children. The products of Gap‚ Inc. include denim‚ khakis‚ T-shirts‚ boxers‚ casual wear‚ and others. It is traded in New York Stock Exchange under the symbol GPS. Currently‚ the company boasts approximately 150‚000 employees and 3‚139 stores all around
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APPLICATION OF QUALITY GAP MODEL TO MEASURE QUALITY OF PHARMACISTS SERVICE IN RETAIL PHARMA SETTINGS Introduction Pharmaceutical market in India is about $ 11.1 billion growing at the rate of 17.6% and expected to reach $20 billion (Rs. 88‚820 crore) by 2015.India’s pharma market is 13th largest in terms of the value and 4th largest in terms of the volume. Currently only 1%-3% of the pharma retail is in the organized sector. The size of India’s pharmacy retail market is estimated at $4.5 billion
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and Gap Analysis One’s goals and aspirations are one of the many driving forces in our lives and careers. However‚ throughout one’s education and professional life‚ gaps in one’s skill-set in respect to their goals are going to be brought to one’s attention. This is partially due to the nature of education and self-improvement‚ but it also due to the nature of the ever-changing environment in which we all live. In order to be on the cutting edge of one’s career‚ one must be aware of where gaps lie
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Model questions for Global Marketing Outline and discuss the principal causal factors that encourage firms to undertake the international marketing of their products and services. Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. “The global competitor will seek to standardise his offering everywhere” (Levitt). Critically evaluate this view with specific reference to a firm’s international
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MGT 430: Exam 1 -Service: deeds‚ efforts‚ or performances -Goods: objects‚ devices or things -The distinction between goods and services is not perfectly clear -A product can be classified as either a good or a service -Scale of Market Entities: the scale that displays a range of products along a continuum based on their tangibility ranging from tangible dominant to intangible dominant -Tangible Dominant: goods that possess physical properties that can be felt‚ tasted‚ and seen prior to
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what did you find most interesting about services marketing and why? Answer：In this chapter‚ the most interesting about services marketing is the growth of the service economy. In numerous countries‚ increased productivity and automation in agriculture and industry‚ combined with growing demand for both new and traditional services‚ have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years‚ the development of technology
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Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758) Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………
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PEST Analysis for GAP Politics Globalization has been a current trend to every industry which also includes the apparel and fashion industry in which is due to the construction of import international facilities and establishment. It has been noted that when products are traded‚ regulations and policies are present. With these regulations and policies‚ company’s operations may be impaired. Some countries also control the entrance of foreign companies which would also affect the process of
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