Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY Segmentation Targeting Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods. UNILEVER was founded in 1930 190 countries in which their products are sold 171‚000 employees at the end of the year 2011 €1 billion invested in R&D worldwide in 2011 CUSTOMER PARTNERSHIPS o Unilever has products for three markets: • FOOD • PERSONAL CARE
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Financial Ratios: What They MeanIn assessing the significance of various financial data‚ managers often engage in ratio analysis‚ the process of determining and evaluating financial ratios. A financial ratio is a relationship that indicates something about a company’s activities‚ such as the ratio between the company’s current assets and current liabilities or between its accounts receivable and its annual sales. The basic source for these ratios is the company’s financial statements that contain
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Department ♦Planning department ♦Costing department ♦Finance department ♦Payment department ♦Cash office ♦Wages & salaries department ♦Business Support Department ♦Administration department Unilever Pakistan Ltd is a wholly owned subsidiary of Unilever Overseas Holding‚ UK‚ Unilever PLC (a company incorporated in the United Kingdom) Fundamentals of Organization We often begin to describe a firms Structure by looking at its Organization Chart. Organizational Chart:- The reporting
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Decade of Organizational Change at Unilever What did Unilever’s decentralized organizational structure make sense from the 1950s through the 1970s? Why did this structure start to create problems for the company in the 1980s. Discussion Question # 1 What was Unilever trying to do when it introduced a new structure based on business groups in the mid-1990s? Why do you think that this structure failed to cure Unilever’s ills? Discussion Question #2 In the 2000s Unilever has switched to a structure based
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Financial Ratio: A financial ratio (or accounting ratio) is a relative magnitude of two selected numerical values taken from an enterprise ’s financial statements. Often used in accounting‚ there are many standard ratios used to try to evaluate the overall financial condition of a corporation or other organization. Financial ratios may be used by managers within a firm‚ by current and potential shareholders (owners) of a firm‚ and by a firm ’s creditors. Security analysts use financial ratios to compare
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UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th‚ 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization
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Principles learnt (for example‚ number and understanding of principles referred to‚ their influence on the structure of this paper‚ number and correct citations of references‚ use of appropriate jargon) Application of principles. That is‚ the analysis and evaluation of the example problem based on the principles‚ including the final recommendations and their justification /4 /8 How well the example problem was described‚ including the extent and depth of information (including the data) about it that was accessed
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Interactive Session 7 UNILEVER SEGURES ITS MOBILE DEVICES Unilever is a $54 billion global manufacturer and supplier of fast-moving consumer goods‚ including brands such as Q-Tips‚ Lipton tea‚ and Dove personal care products. It operates in 57 countries‚ with regional teams for Europe‚ the Americas‚ and Asia/Africa (including Australia.) Unilever also has teams for its Foods and Home and Personal Care products. This global giant is known for its ability to leverage products and brands throughout
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CLASSIFICATION OF RATIO ANALYSIS "Ratios" can be grouped into various classes according to "financial" activity or function to be evaluated. In view of the requirements of the various users of "ratios"‚ we can classify then into the following categories. Liquidity "Ratios" Profitability "Ratios" Solvency "Ratios" "Financial" statement "analysis" is a judgemental process. One of the primary objectives is identification of major changes in trends and relationships and the investigation of the
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Ratio Analysis: 2009 | 2010 | 0.53 | 0.51 | Current Ratio: Analysis: 2:1 is the benchmark of current ratio. Here in 2007 current asset is 0.53 against 1 current liability. In every year the company is unable to increase their current ration. Because the current ratio in 2010 decreases to 0.51. The company has a small amount of current asset for each amount of current liability in every year and its improvement was not that much remarkable. Though the company never crossed
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