CAEA 3301 AIRASIA BERHAD DATE OF SUBMISSION: 2 APRIL 2008 QUESTION 1 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001‚ AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a simple but strong slogan “Now Everyone Can Fly”‚ AirAsia has successfully
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Value Chain Analysis of AirAsia The value chain analysis is used to evaluate the value of each particular functional activity that is added to the organisation’s products or services as seen in Diagram 1 [pic] a) Logistics This involves all areas of receiving‚ storing of inputs when producing outputs. So far‚ AirAsia only operates on a single type of aircraft‚ the Boeing 737-300. Based on a report published by Aero Connections in 2004‚ that particular model was the best selling commercial
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1. This website is fake because it is filled with misinformation. I used this website to help me decide: http://www.infotoday.com/searcher/sep00/piper.htm. A person named Lyle Zapato made this website. I do not think anything on this website is credible. I think most middle and high school students and middle school students would agree with me because they would immediately realize that the website is filled with misinformation. 2. This website is real. I used the same website from number one to
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2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle‚ AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students‚ those family with lower income and low income
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2. Analysis 6 2.1 Shareholders 6 2.2 Supplier 7 2.3 Employee 8 2.4 Lending Institutions 9 3. Overall Comparison of Years (Refer to Appendix 1-5) 10 3.1 Profitability 10 3.2 Efficiency 10 3.3 Liquidity 11 3.4 Gearing 12 3.5 Investment 12 4. Sources of Finance 13 5. Market Value of Share 14 6. Economic Conditions 15 6.1 Political 15 6.2 Economic 15 6.3 Social 16 6.4 Technology 16 6.5 Environment 16 7. View of Chairman’s statement (Refer to AirAsia 2010
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company’s financial health. Before investing in a company it is vital to understand what it does‚ its market and the industry in which it operates. You should never blindly invest in a company. Financial analysis is a process that evaluates businesses‚ budgets‚ projects‚ and entities for analysis purpose. It is done for the purpose of determining the suitability for investment in a business. 1 There several mainly focuses on the process used to direct and manage the business and affairs
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When setting up links to navigate websites‚ it is advisable to map out exactly how you want the pages to relate‚ using a common technique known as storyboarding. A storyboard is a diagram of a Web site ’s structure‚ showing all the pages in the site and indicating how they are linked together. Because Web sites use a variety of structures‚ it is important to storyboard your Web site before you start creating your pages in order to determine which structure works best for the type of information the
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1. Company history 2.1 The sector that the AirAsia Berhad operates is in airline transportation. 2.2 Brief explanation of AirAsia Berhad history AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. The heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts
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2.0 Research Client Research AirAsia Berhad is a low cost airline located near Kuala Lumpur. AirAsia covered flights to 22 countries with 100 destinations. Its main Terminal is KLIA2. AirAsia started with MYR 40 million in 2001 with 2 old aircraft. Back then‚ AirAsia face a lot of problems like global financial crisis due to the aftermath of the 9/11 disaster. AirAsia can make it till so far is because of their low fares‚ low cost aircraft and also high quality products and services. There are
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Malaysia Airlines agreed to form an alliance with AirAsia through a share swap. On 1 February 2013‚ the airline joined the Oneworld airline alliance‚ whose members include British Airways‚ Qantas‚ Cathay Pacific‚ and Japan Airlines.[42] Airasia Business Objectives Our Vision TO CONTINUE TO BE THE LOWEST COST SHORTHAUL AIRLINE IN EVERY MARKET WE SERVE IN ASIA‚ DELIVERING STRONG ORGANIC GROWTH THROUGH OFFERING THE LOWESTAIRFARES AT A PROFIT. AirAsia Pricing Fares are significantly lower
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