Team 8 BRAND EXPLORATORY & STRATEGY REPORT MAR6816 – Advanced Marketing Management Summer 2015 2-‐Year Internet MBA University of Florida NIKE FOOTWEAR Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren O’Brien Ken Oliveri Team 8 INTRODUCTION Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor
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4 TOOLS OF STRATEGY ANALYSIS ANALYSIS OF THE INTERNAL ENVIRONMENT 1 Analysing resources and capabilities: the interface between strategy and the firm 2 Mario Calderini‚ Alessandra Colombelli TECHNOLOGY STRATEGY AND MARKETING 2 Resource-based view of the firm Firm is a pool of resources and capabilities that are the primary determinants of its strategy Capabilities are the “roots of competitiveness‚” source of new products‚ and foundation for strategy The greater the
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Do’s and Don’ts of BRANDS --- BRANDIGNITER Note for all Content Marketers and Marketers. “Watch out for Do’s and Don’ts of Brands.” Insights and ideas pumped in are the results of Brands. Run now to downtown for fresh ideas. Marketing is a boon for all aspirants of marketers. This adopts new tips‚ tools and techniques that would affect brand promotions. Interesting yes‚ but is it yet applicable. Yes let’s see. Emergence of all tools‚ tips and equipments are all feasible deeds of marketing
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strategic and competitive study of an organization‚ especially in the retail and service industry. Since the retail industry undergoes very diverse change almost everyday‚ it is just right that Tesco’s strategy on change examined. In analyzing how Tesco‚ Malaysia is competitive‚ the study utilized the SWOT analysis and Porter’s five forces for the industry attractiveness. The study arrived to the conclusion that Tesco‚ Malaysia like its mother company in U.K. is very competitive‚ however‚ since there are
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Nowadays‚ Zara and Chanel are known worldwide as two successful brands. The former is a mass clothing retailer whose production takes only weeks whereas the latter is perceived as one of the most established retailers in haute couture‚ specialising in luxury goods whose production takes months. Zara has more than 800 stores worldwide‚ in sharp contrast to Chanel which has about 160 boutiques (wilkepedia). Coco Chanel founded her brand 106 years ago while Amancio Ortega created the Zara label 35
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Introduction Page. 2 4 Internal Analysis 2. Financial Analysis 3. Marketing Analysis 4. Human Resource Management Analysis 5. Operations Analysis 6. Prioritised Strengths 7. Prioritised Weaknesses 5 5 8 10 12 14 14 15 15 18 19 21 21 22 22 External Analysis 8. P.E.S.T.E.L Analysis 9. Porter‟s Five Forces Analysis 10. Critical Success Factors 11. Prioritised Opportunities 12. Prioritised Threats Current Strategies 13. Strategic Position Future Strategies 14. Proposed Strategic Options
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CanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year‚ and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep
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Woolworth’s currency strategy and provide actionable suggestions for improving the strategy based on the fundamental objectives. External environment affects Woolworths’ business will be analyzed to clear out the company’s position in Australian retail industry. Porter’s five force analyses are used. The report will also evaluate some internal environment factors‚ such as Woolworths’ resources and capabilities that impact on strategic decision process. The company’s SWOT analysis is the next part
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Brand chosen: Microsoft "Our vision is to create innovative technology that is accessible to everyone and that adapts to each person’s needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities." Bill Gates‚ Chairman INTERNAL FACTORS: Clarity: 9 I would give high marks to Microsoft on clarity because it’s very clear about what brand stands
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LOUIS VUITTON Brand Positioning Essence The Potent Symbol of modern Style. LV creates innovative‚ elegant and practical modern luxuries with quality. Heritage LV originates in Paris‚ since 1854. Personality LV is Elegant‚ Practical‚ Prestige‚ Luxurious‚ Desirable‚ Stylish‚ Value-for-money‚ High-quality and Ever-lasting. Visual Identity Monogram Canvas on LV products Brand Logo Simplified Brand Logo User Image Consumers are stylish‚ fashionable‚ aware of designer’s brands and look for quality
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